The ever-improving need in the technological industries and the quest to roll out something new that will improve the way people interact with others or advertisers interact with customers has been the driving force of social media channels.
This improvement and innovations have moved buying and selling from a physical standpoint to online channels.
In this post, we are going to share 14 recent facebook features update released in 2019. How as a marketer or advertiser can employ it to stay above your competitors and as well build more networks with potential customers and present client.
Facebook for business is always on the lookout for ways to improve business transactions online and to help a lot of new startups secure online presence.
“Our community and business continue to grow quickly, and now more than 2 billion people use at least one of our services every day,” said Mark Zuckerberg, Facebook founder, and CEO. “We’re building the best services for private messaging and stories, and there are huge opportunities ahead in video and commerce as well.”
- Daily active users (DAUs)– DAUs were 1.49 billion on average for September 2018, an increase of 9% year-over-year.
- Monthly active users (MAUs)– MAUs were 2.27 billion as of September 30, 2018, an increase of 10% year-over-year.
With the above growing percentage of daily and monthly users, Facebook is forced to look at ways to improve user and commercial experience.
Businesses are assured that Facebook got their back, from an official post released by Facebook in late 2018 by Facebook founder and CEO Mark, he highlighted four areas Facebook is going to give priority to improving by 2019.
The third highlight in the post is to keep building Facebook for business by supporting the millions of businesses — mostly small businesses — that rely on their services to grow and create jobs.
Quickly, we will share with you the 14 Facebook features updates and how you can maximize it to gain a head up as an advertiser.
14 Latest Facebook Update
Update #1: Augmented reality Ads (AR) – the augmented reality ads now gives customers the opportunity to text product online by using a call to action button before buying your product through their Facebook camera. As a brand, you can now build authentic connections and networks with your customers with augmented reality ads.
Update #2: Playable Ads – a different way of advertising is here for marketers you can now grab your target audience attention with playable video ads and drive sales especially for the gaming industries this feature update is going come in handy.
Update #4: Video metrics – with the updated video metrics functions advertise can now use track how well their video is performing and opt-in for optimization using audience behavior.
Update #5: Video creations kit – with this update you can turn images into videos with an additional option to include text. This comes in handy for newbies who are unable to create their own video ad copy.
Latest Facebook Update Continued
Update #6: Lookalike Audience Targeting – be more specific in audience targeting by employing your target audience online and offline behavior.
Update #7: Shopping in Instagram stories – add product stickers in your Instagram stories and give customers access to information about your product that will drive a better decision making to purchase your product.
Update #9: Members group adding restriction – member’s auto adding when invited by other group members or admin is no longer possible. The choice to now join is in their hands. The current updates; when a group member or admin invites someone into the group they’re listed in under members invite tab till they accept and join.
Update #10: Group mentorship – you can now become a mentor and share advice on a particular topic in a group.
Update #11: Page admin view and respond an Instagram private message – page admins can now view and respond to Instagram private messages through page inbox. This is a cross-platform feature Facebook intends to use to put together their sister platforms; messenger, WhatsApp, and Instagram.
Update #12: Value optimization with Minimum ROAS bidding – advertisers are now allowed to set minimum return on ad spend and as well control the value an ad generates.
Update #13: Self-Serve Brand Lift on Test and Learn – a new self-serve way to test how your ad drives impact and how your audience sees your business.
Update #14: Shopping in Facebook stories – just like Facebook rolled out a new shopping experience in Instagram stories, same features have also been implemented in Facebook stories, where advertisers add product sticker that shares a lot more information about their product and as well ad a call to action that will enhance users decision to making purchases.