Microsoft Dynamics CRM
The future for Dynamics CRM is so bright with the release of Dynamics 365 in November 2016, where Microsoft has combined the features of both CRM (sales, marketing, and services) and ERP (finance, project management, operations, etc.). This new release of CRM-ERP applications makes the integration of CRM with ERP less time-consuming, and the data can be easily accessible through the Common Data Model (CDM).
While Salesforce CRM has been the market leader for the last 10 or so years, Dynamics365/CRM is going to snap that place shortly as far as the CRM market share is considered. The integration of CRM-ERP applications from Microsoft would be a tough challenge for Salesforce.
What is Microsoft Dynamics CRM?
Microsoft Dynamics CRM stands for Microsoft customer relationship management software, which is a powerful sales automation suite that takes care of the overall sales and productivity of every size of business with the following add-ins:
- This stores all the customer information in a central repository so that anyone can access the information from anywhere at their fingertips with Microsoft Dynamics CRM Online.
- This enables effective sales forecasting by keeping track of the sales graph based on the real-time analysis of customer data, which includes customer buying behavior and purchase history.
- Sales and marketing professionals, along with the sales manager, can effectively manage the sales and marketing campaign’s overall sales, marketing, and after-sales data.
- MS Dynamics CRM works well with Microsoft products. MS Office and MS Outlook provide custom CRM.
How does Microsoft Dynamics CRM work?
Microsoft Dynamics CRM software helps sales, marketing, and service professionals improve processes and better manage the customer experience by allowing users to access all of their customer-facing activities through a single interface. The goal here is to achieve superior customer engagement by delivering solutions across field service, assisted service, and self-service.
Product Features, Benefits, and Uses
- Contact Management: Organize your contacts into groups or into any context.
- Lead management: determining high-quality leads (customers).
- Reports and Dashboards: Users can view statistical data in highly visual and customizable Reports and Dashboards.
- Customizable home screens and layouts
- Sales Analytics: Create a better sales campaign by analyzing past data.
- Salesforce Automation: We can automate aspects of sales (outgoing calls, organizing data, and follow-up campaigns).
- Files Sync and Share: We can sync many outside programs as well.
- Case Management/Customer Satisfaction: CRM manages customer cases individually.
- Social Media Management Integration: Social media marketing can be managed from CRM, and we can also integrate with email marketing.
- Third-Party Integration: Attach other programs for added functionalities.
- API Access: Attach CRM to various platforms that extend its capabilities.
- Role-based Views: Control what different users see within CRM.
- Online Support Environments: Support from online FAQs and real-time message boards
- Open source: We can find updates more quickly.
- Mobile CRM includes M-Apps and alerts.
- Integration with other Microsoft enterprise products: From Biztalk to Lync, MS CRM applications can be integrated with almost all Microsoft
- User-friendliness: No other CRM application can beat Dynamics CRM in its user-friendliness. Anyone familiar with Microsoft Office applications can easily navigate through Dynamics.
- Different deployment models: While Salesforce has only a cloud version available, Dynamics 365 lets you implement it in three different ways: on your servers, on a cloud with Microsoft on a pay-as-you-go model, or get it implemented and managed by a Microsoft
- Less cost: Dynamics CRM/365 is reasonably priced in the enterprise software market, which makes the suite a favorite for medium- to large-sized customers.
- The ability to track emails from anywhere
- Pre-formatted Excel templates and Word templates
- Use OneDrive as a business option to store and manage private documents.
- View SharePoint documents, easily export data, and email links to a page across devices (phone and tablet).
- Get feedback from customers through surveys.
- Dashboards to help prioritize workloads in an interactive service hub
- Track incoming Exchange email activities.
- Set up rules to automatically create and update records from any customer activity (email, social, mobile, etc.).
Microsoft Dynamic CRM Pricing
The pricing of Microsoft Dynamics CRM depends on several users and deployment on-premise or in the cloud. But here is a rundown of the different price packages.
- The professional server of Dynamics CRM: $5,000
- Professional user (full access): $1,000 per user
- Basic user (access through Outlook): $500 per user
- Essential user (basic function for marketing activities): $100 per user
- On the cloud, the price is 65 dollars per month per user.