Discovering the right SEO keywords most times is not an A, B, C process, rather in most cases it involves trial and error, but the basics are easy to come with. In this post, I’ll show you how to discover keywords your customers are searching for, know keywords that will help you rank on SERPs and how to optimize them on your blog post.
What are SEO Keywords?
SEO keywords are phrases in blog posts or content that make it possible for people to find a particular site through search engines. Primarily Keywords and SEO are directly connected when it comes to running a marketing campaign that works.
However, knowing what people are looking for and the right phrases they are using to look for it in search engines is your first discovery. Most times called customers to search intent.
Identifying Customers Search Intent
In a simple sentence, you need to know how people are looking for the products, services or information that you offer, in order to make it easy for them to find you—otherwise, they’ll land on one of the many other pages in the Google results. Optimizing for the right SEO keywords will help your site rank above your competitors.
To rank above your competitors you must first develop a list of keywords. Also, know that to rank on search engine keyword relevance is more important than keyword density.
How to identify the best SEO Keywords
Often time’s beginners in the SEO industry make the mistake of choosing the right SEO keywords to rank for. So many of the time you see beginners target only competitive keywords, high volume keywords (short term or phrases), engage in keyword research once, etc.
Here is the gist… You’re not going to stand out if you find yourself using all of the same keywords as your competitors. Not only should you try new keyword search tools and keep track of the results, but you should feel free to experiment based on your own research – who else uses your keywords? And how do you make yourself stand out? By providing great content that truly answers the questions your prospective customers are asking with their keyword searches.
How to Optimize the Identified SEO Keywords
Yes, you’ve discovered the right keywords, the next thing will be optimizing it to get the best SEO results (traffic, conversions, leads, etc. whatever your goal is).
The first thing to consider is when implementing your keywords in your content is – include relevant keywords in a number of high-attention areas on your site, everywhere from the titles and body text of your pages to your URLs to your meta tags to your image file names.
More so to have a well-optimized site, you can’t try to cram everything onto a handful of pages with keyword stuffing and expect to rank for every individual keyword. It just doesn’t work again.
Best SEO Practices
To rightly optimize a page, you should consider doing all of the following:
- Using the keyword in the title of the page
- Keyword in the URL
- Use the keyword, and it’s variations or synonyms throughout the page copy
- Keyword in the meta tags, especially the meta description
- Use the keyword in any image file paths and in the images’ alt text
- The keyword as the anchor text in links back to the page from elsewhere on your site.