Software Sales | How Social Media Generated $300,000 In Software Sales (In 2 Days)

We’ll be looking at a particular organization called Logos Bible Software. How they were able to generate over $300,000 in their software sales

How Social Media Generated $300,000 in Software Sales (In 2 Days): Replicate Their Success by Applying Practical Lessons from Their Story

Organization Chronicle

Logos Research Systems, which was established in 1992 and started with a few programmers, has grown to have a staff strength of over 220 employees. Company partners such as the Bellingham and WA companies have published over 12,000 electronic Bible study resources. Made available to customers in over 160 countries in a dozen languages. They have a Facebook fan base of 24,697 and 25,392 Twitter followers.

Logos Bible software purely relied on social media for its business. Ranging from its testing to the launch of its promotion campaign. They were able to rake in $300,000 in sales within a few days. With the aid of social marketing, which was three times what they generated the previous year, they also exponentially expanded their followers and fans with strong customer service support.

Inception and How They Did It

Logos has been running Black Friday promotion campaigns for quite a few years. Not until Dan Pritchett, VP of marketing and business development at Logos, tested their marketing idea using Facebook, Twitter, and the company’s forum for four days. Before Thanksgiving in 2010, here’s how it worked:

1. He published a post and launched the promotion in about an hour’s time, asking customers what they wanted to see on sale on the biggest shopping weekend of the year.
2. He had his sales representatives check out the prices of the items listed by the customers and reply to them individually.
3. The customers then had 48 hours to make a decision to buy the product.

Dan Pritchett blogged about the sales and shared the post on Facebook, Twitter, and the company’s forum. The social media effect then took off. Fans and customers on Facebook and Twitter started talking and tweeting about it and sharing links to the post. Customers who successfully make a purchase also share their experience on social media platforms. However, the company’s own forum generated more traffic, with over 42,000 registered customers and 13,182 views.

Dan Pritchett said, “Immediately after posting the offer, we received email requests, and by the time our staff came into work around 6 a.m., we had hundreds of requests for pricing already in our inbox.”

The team handled 2,000 emails and generated sales of 2,000 Logos Bible Software within two days. The benefits of the promotion campaign went beyond just the weekend sales. They were able to gain hundreds of fans and followers and also kept a log of what customers wanted but didn’t buy. As well as the customer’s recent contact details to increase future sales efforts.

Conclusion

Logos was able to generate $300,000 from the sales of 2,000 products from Black Friday to Cyber Monday. They never spend a dime on advertising, marketing, emailing, or running promotions. It was the power of social media and word-of-mouth. You, too, can do the same.