Why Advertise on Twitter – Twitter still remains the best ads platform to put up your business advert to your target audience. Twitter offers the best advertising options named Promoted Products. In the form of promoted tweets, promoted accounts, and promoted trends. These advertising options allow a brand to better interact and engage its target audience.
The good news is, as an advertiser you only pay when your promoted content meets its marketing target. For example, if you are promoting a tweet to drive followership, you pay when users click on the follow button and follow you, which makes it cost-effective.
Over years advertisers have come to prefer the twitter style of sponsored ads. In a few seconds, we are going to take you on the reasons why you should advertise on Twitter and what you stand to benefit from.
Reasons why should Advertise on Twitter
- Your Ads Gets to the right Audience; You need to know that every social media platform have peculiar audiences different from others, because of these peculiarities you need to know that not everyone is on Twitter, but there is no doubt that a good number of serious-minded people hang out on Twitter especially if your business or brand goals is to reach people in industries such as entertainment (celebrities), Tech, politics, trend, and marketing. If your marketing goal is to grow your brand and get your advert in front of the right users then the Twitter ads platform would be the best.
- Advertising on Twitter is Precisely targeted; Twitter ads targeting is best compared to Facebook, Pinterest, Bing, etc, and I will tell you why; Twitter ads targeting can target users by keyword and hashtag, targeting by hashtag allows advertisers to reach an audience who are interested in their contents.
- You don’t need a business account to advertise on Twitter; Most social media platforms like Facebook, Linked In, Pinterest only allow ads from a business page or account. But on Twitter, any account can get your promoted content out there to users of your interest, a business page or account isn’t needed, all you need is to fund your promoted content from your Twitter ads account via a personal account.
- Ads on Twitter are affordable; if you are advertising on Twitter You Pay for Performance (action) not for ads, you have launched. Let’s say you promoted tweets on Twitter, you only pay when your marketing goal is reached. Maybe your goal is to drive traffic to your website by URL clicks or Twitter engagement, you only pay when people take your ad’s intended action. Note that additional organic impressions and engagements are free bonuses. The same thing is applicable when you run an app install campaign on Twitter, you only pay for the number of successful app installs. If you run a followers campaign, you only pay for the number of people who click the Follow button and start following you.