In mastering eCommerce, it will be not able to also study people who have excelled in eCommerce. These eCommerce personalities have wealth of experience that they have garnered in the course of mastering eCommerce. Such knowledge is rarely seen in books. So, combining your knowledge from books and experiences of these eCommerce experts will make you a hard nut in the field.
We have collected stories of e-commerce personalities, so, find out what they did right, what they would change and how they managed to hit it big. It is quite a privilege to learn from those who have been some time ago where you are today.
Mastering Ecommerce | 7 Must Read Interviews with Master Ecommerce
Your mastering eCommerce can be easy as learning from masters of eCommerce. Below are 7 such life lessons and stories from interviews of the eCommerce generation:
1. Jeff Bezos
Well, the man pretty much founded Amazon. Find the interview in Businessweek.com – Online Extra: Jeff Bezos on Word-of-Mouth Power
Snippets: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”
“You earn reputation by trying to do hard things well. People notice that over time. I don’t think there are any shortcuts.”
2. Michael Dubin
- CEO of The Dollar Shave Club. Find the interview in BusinessInsider.com – Dollar Shave Club Interview
- Snippets: “.. whether it’s video, or Facebook content, or other kinds of content, we are going to make a strong commitment to telling strong stories in creative ways and just giving our audience and our customers fun stuff to play with. That’s part of the fun of being an Internet brand.”
- Fact: 5000 subscribers on the first day alone.
3. Jake Nickell
- Founder of Threadless (crowdsourced t-shirt designs). Find the interview intechradar.com – The Secrets Behind Threadless’s Success
- Snippet: “We like the idea of it spreading via word of mouth, organically, naturally. It’s not that we don’t market, we just don’t advertise. I’d rather somebody hears about Threadless through an article in a magazine than an advertisement in a magazine.”
- Fact: 2,000,000 Twitter followers.
4. Sophia Amoruso
- Founder of Nasty Gal. Find the interview in Refinery29.com – Sophia Amoruso Might Be The Scrappiest Superwoman We Know
- Snippet: “It’s incredibly important for us to be consistent — from our photography to our design to our copywriting, every small choice is an opportunity to either strengthen our brand or fall flat. I’m so fortunate to have an incredible team around me who not only sustain the voice that I incubated over so many years, but who can truly evolve it.”
- Fact: $100m revenue in 2013.
5. Marc Lore
- Co-founder of Diapers.com. Find the interview in Inc.com – The Way I Work: Marc Lore of Diapers.com
- Snippet: “All 25 of our customer service folks are in-house. We have a 24/7 operation, and we empower the reps completely to take care of the mom at whatever cost. The fewer rules, the better. The concept is just if Mom calls and there’s an issue, do whatever is necessary to make her happy and really wow her. (We got into the habit of referring to all of our customers as “Mom.”) If we don’t have a product you’re looking for, we’ll get it from a competitor.”
- Fact: 4 years ago, Amazon.com acquired Diapers.com for $545 million.
6. Eric Bandholz
- Founder of Beardbrand. Find the interview in interviewswithmakers.com – Eric Bandholz of Beardbrand
- Snippet: “I was also involved in various communities online, from Reddit to Beardboard.com and BeardedGents.com. I can talk and get to know other beardsmen around the world at a personal level. I think it helps that I’m passionate about what we are building and people see that in me. With my YouTube videos, I’ve made a lot of how-to videos that people have liked.”
7. Andy Dunn
- Founder of Bonobos (eCommerce-driven apparel). Find the interview at gsb.stanford.edu. Andy Dunn: “Passion Is a Prerequisite”
- Snippet: “The greatest innovation of the past decade? The social graph! It’s a funny thing how this digital tool is making the world a more personal place. Our brand wouldn’t be possible without social media. And because of the power of digitally driven brand-building, we are now creating an in-person store experience, which is arguably more personal than anything else in retail. It’s ironic when you think about it.”