Facebook Ads Video Specs: A Guild for Every Marketer

Facebook Ads Video Specs

Facebook Ads Video Specs – Facebook is always looking for content that can drive more user reception and interaction. that’s why Facebook’s ultimate goal is to keep users on their platform as many hours as they can.

Video is used to create some of the most eye-catching, awe-inspiring, mind-blowing and engaging Facebook ads.

With billions of contents in circulation on the internet specifically on Facebook, it becomes increasingly important to give users, more intriguing experience while viewing your ads.

As a marketer, your audience wants to be wowed and potential customers want you to wow them.

One of the easiest ways to connect with your potential customer is by giving them a trill, which will want them to know more about your business or brand.

But then you know to know how to employ the right video specification and the recommended video size by Facebook before creating a campaign.

In this post, I will discuss two types of Facebook video ads, a brief of what it looks like, its specification and the recommended video size.

Why Facebook Video Ads Makes More Impact and Drives Conversion

Video ads are known to be the number one Facebook high engaging content.

Infant according to Wordstream statistics;

45% of people watch more than an hour of Facebook videos a week.

87% of online marketers use video content.

Forbes rightly said when quoting Cisco that it will take an individual more than 5 million years to watch the number of videos that will cross global IP networks each month.

Every second a million minutes or almost 17,000 hours of video content will cross the network by 2021.

Facebook estimated its video consumption rate; over 580 million users watch videos on their platform on a daily base.

Facebook Ads Video Specs

Facebook is constantly changing the ads format and video dimension of new ads offers, making it a bit hard for advertisers to catch up with the current Facebook Ads Video Specs in other to avoid technical errors.

Carousel Video Ads

Carousal video ads have grown to be the most used Facebook video ads by marketers because of its multiple video display, headlines, and a link or call to action button within users’ feed.

  • Recommended Video dimensions: 1080 by 1080 (landscape & square).
  • Aspect ratio: 1.9:1 for landscape & 1:1 for Square.
  • Video Format: MP4 or MOV.
  • Video max duration: 90 seconds.
  • Max Video size: 4GB.
  • Min Video length: 60 minutes.
  • Max Video length: 240 minutes.
  • Video Frame: 30fps.
  • Max card Slot: 2 cards.

Collection Video Ads

Facebook collection video ads make it very much easier for customers to find your product and make a quick purchase decision because of the rich experience it gives.
Video collection ads are mobile users friendly and the good side to it is that you can display up to 4 products that display on your user’s feed.

It’s otherwise known as instant experience.

  • Recommended Video size: 1200 by 628
  • Video orientation: Landscape aspect ratio; 16:9, square; 1:1.
  • Max Video size: 4GB.
  • Min Duration: 60 minutes.
  • Max Duration: 240 minutes.
  • Video Format: MP4 or MOV.
  • Max Frame: 30fps.

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