Many marketers that are fighting for social media online presence tend to forget the vital role a good Instagram captions (IG Captions) plays. Whereas good Instagram captions help to determine the level of engagement your content is able to spark.
Don’t take IG captions for granted or interchange for good visual content. Yes, we understand that Instagram is a visually inclined social media channel. But if your content has well-structured and thought-out captions, you will land a better opportunity for your business and a good social presence and search engine optimization more than people who don’t pay attention to IG captions.
The well-thought-out words that deliver your content have the power to create un-imaginary social engagements.
Here are few things key Niche Influencers Know about Instagram Captions that marketers don’t know.
Benefits of Using Instagram Captions
Here are three things you stand to benefit when you use Instagram Captions;
#1: Build Connectivity
Good use of Instagram captions connects you with your followers. Words, text, image, and video has a different impact it makes whenever it’s used. With a rightly curled out words that either explains how you feel, the latest event etc. helps to create connectivity with your audience. Aside from the visual roll, you create with your Instagram content, when you go a bit further to add captions, you are creating an extra value that can foster a better relationship with your audience.
#2: Slide up your Engagement
Get Instagram Algorithm on your side. When you use thought-out audience-focused IG captions that sparks users’ action. You will end up incurring more audience engagement with your content. Such as Likes, comments, and time spent on your post. Finally, when that happens your post will receive a very fair compensating post boost from Instagram Algorithm. Thereby increasing the number of people that got to see your post.
How to Encourage Audience Engagement with Instagram Captions;
Since post engagement for Instagram Algorithm is equal to the number of likes, comment and amount of time users spend on your post. Create IG captions that;
- Encourages the audience to comment on your post by asking relevant questions they would want to respond to.
- Create long Captions that stoke readers on your page for a long period of time. But be concise and brief. And start with engaging sentences or paragraphs that will motivate them to keep reading. Better still, insert meaningful point different paragraphs.
#3: Be Visible
One of the discoverability key elements in Instagram Post is the right use of Hashtags in Your Instagram Captions. Hashtags help to spread your post visibility among your target audience. It helps to get your post listed among the trending conversations and events.
Thereby making your post visible to people of the same interest. In making the choice of popular hashtags to leverage make sure you use the ones relevant to your post, or market niche. You can as well use both popular hashtags and niche hashtags to narrow down your visibility to only interested and like-minded audiences.