The choice of which is the best accounting software (QuickBooks vs Xero) is dependent on five major factors. Take, for instance, a multinational business will likely use different accounting software than a law firm. That said – company size impacts how popular a certain accounting software solution is. More all so, geography also plays a role.

QuickBooks vs Xero

QuickBooks vs Xero Analysis was carried out by GetApp

GetApp who are they?

GetApp offers software trends for small and midsize business (SMB) owners. Most readers and users of GetApp are based in the U.S.

QuickBooks and Xero which is the best, most used and popular Accounting Software

What is the best, most used cloud-based accounting software apps that GetApp users see as popular among SMBs in other global markets?

To know which App is most used between (QuickBooks & Xero) analysis was carried with the data of GetApp users and LinkedIn-verified accounts on GetApp’s website and users who share the accounting software they use by switching the “I use this” tab to green in GetApp website.

QuickBooks Vs Xero: Analytical method

GetApp wanted to compare software buyers who indicated that they live in the U.S., Australia, Canada, or Great Britain. After the indication, they were segmented into four categories based on geography. Then, the number of times an accounting software app appeared and tallied the top five results per category was taking account of. The accounting apps with the most votes won each respective category.

GetApp Findings: QuickBooks vs Xero

QuickBooks Online is the accounting software of choice for U.S.-based SMB owners; more than one in four uses it to balance the books. But this software is substantially less popular among SMB owners in Australia, Canada, and Great Britain. Xero has a stronger share in these respective markets.

QuickBooks: A Brief History

QuickBooks accounting software has a long history of market dominance. After Intuit Founders Scott Cook and Tom Proulx saw success with Intuit’s Quicken product – a personal money management tool – which aimed to capture the small business market as well.

Trained accountants were not their target user. Instead, Cook and Proulx marketed QuickBooks at small business owners with no accounting background. Their pitch worked – an Intuit press release from 2008 shared that QuickBooks accounted for 94.2 percent of retail units in the business accounting category.

However, it’s worth noting that this press release didn’t clarify whether it was discussing global market share or solely the U.S. Intuit didn’t release a UK-specific version of QuickBooks Online until 2011. Today, it offers country-specific products for SMB owners in Australia, Canada, and India. QuickBooks Online’s global version can also be customized by the user.

A 2014 buyer report from Software Advice found that QuickBooks maintained a strong market share. Their analysis revealed that 25 percent of small business accounting software users named QuickBooks as their tool of choice.

Xero: Global Usage

In Australia and Great Britain, QuickBooks Online came in a distant second. Xero dominated both of these markets – 59 percent of Australian and 44 percent of British SMB owners prefer it, respectively.

Even in Canada – where Xero came in third after FreshBooks and QuickBooks Online – 16 percent of Canadian SMB owners use Xero. Now, consider that the Canadian accounting software “winner” was actually a tie – 22 percent of SMB owners each reported using FreshBooks and QuickBooks Online. This means that there was no winner with a clear majority in Canada compared to the other three markets.

Why is Xero on such an upswing? It entered the cloud software market at the right time for a new target user. Xero was founded in New Zealand by CEO Rod Drury. He worked with his bookkeeper to build cloud-based software specifically for small business accounting. Xero’s inception as a cloud-based solution distinguishes it from QuickBooks, which evolved from a desktop product into the cloud-based QuickBooks Online.

Drury chose to focus on his home market first. Xero was founded in Wellington in 2006 and went public on the New Zealand Exchange just one year later – before it had expanded to any global markets or taken investment from Silicon Valley.

How to choose: QuickBooks vs Xero

Balancing the books is a universal task. So, you’ll need accounting software no matter which corner of the world you live in. GetApp users prefer Xero and QuickBooks Online, according to the analysis they carried.

GetApp can also be your number one App comparison. Because it allows you to view each product’s features side-by-side. Which will help you learn if one is a better fit for your unique business size, a platform of choice (iOS vs. Android), price point, features, and more?

More all so, you can compare other products as well. Take for instance – you live in the UK and prefer to use accounting software that was built for British SMB owners. You can create comparison charts between two UK accounting software solutions, like SimpleBooks and FreeAgent.

Over To You

The key to choosing the right accounting software is to be realistic about what you need upfront. Once you know how much you can spend, which operating system you plan to use, and which features matter most, you can start shopping for the best software solution.