There’s no doubt that social media campaigns these days can be overwhelming for consumers. That is why it’s difficult for companies to get noticed on the social front. You need new innovative marketing tactics to stay ahead of the competition.
Here is the gist, to stay ahead of the competition is only possible. When you practice the five-step process to a successful social media campaign that I will share with you in this post.
Here are five common traits and tactics that companies have been using to drive successful media campaigns;
Employ Right Campaign Targeting
Social media is an excellent tool for segmentation. It offers an easy glimpse of various demographics and engagement rates. The platforms are pretty much made for getting to know people and built-in insight. Understanding what your customer’s lifestyle, habits, and buying preferences are critical to successful segmentation and targeting.
Set Clear Goals & Objectives
When your campaign on social media, remember that it is in the lead generation and awareness phase. It essentially means you’re introducing yourself to them in the social campaign. Keeping a list of your active buyers will allow you to segment those people into a different category.
Using customer lifetime value (CLV) as a benchmark will also help you to understand the overall value of different groups. CLV is just one example of a key performance indicator (KPI) that you will want to use as part of your objectives.
Engage Your Audience Locally (Language Connection)
As you’re working out your demographics for targeting. Be sure to offer them something in a common language. Your style should reflect both your brand as well as audience preferences. You should also choose social channels’ indirect reference to your audience segment.
Right Choice of Social Media Channels
Cross-channel marketing must be done strategically if at all. It can be incredibly beneficial when it comes to reaching a variety of demographics as well as people in various phases of the buyer’s journey. You also want to ensure brand consistency across channels.
But if you’re tempted to reuse the same content on multiple channels, just don’t. It’s better to use one channel well than to use several non-strategically.
Remain Authentic & Stick to Right Timing
Wealthsimple, an automated investing platform. Did a good job of using cross-channel marketing when trying to capture the attention of the 30-ish urban millennial crowd. Their hashtag, #investingforhumans, was a simple way to take the fear out of first-time investors who probably were tempted to use the AI-based platform to try out initial investments.
Using a range of platforms, they based their campaigns on key points from real-life interviews. Then they shared the money stories in an honest, real-life video that was shared both on TV and across various channels.
This focus on authenticity was no doubt behind their massive success on YouTube, with one video hitting 1.8 million views and thousands of views per interview on Instagram.