According to an analysis from Statista, there would be about 2.77 billion social media channel users in the year 2020. So it is most likely that your potential digital influencer and customers are on different social media platforms.
Digital Influencer | 4 Ways to Connect and Build Partnership with Digital Influencers
Leveraging digital influencer marketing is basically for brand promotion and sales increase. Though the use of digital influencers depends on what your company wants to be accomplished. but it comes in handy mostly when you have a product and services to promote.
In this post, I’ll share with you what digital influencer marketing is, the benefit of digital influencers marketing. How to connect and build a partnership with digital influencers in your industry or market niche.
What Is Digital Influencer Marketing?
Influence marketing is marketing that places its focus on influential people in a certain industry or market niche to promote brand along with its products and services.
The influencers improve the brand image and change the way customers see the brand.
It’s a way of gaining endorsement, which shows that your brand is credible and is to be trusted.
Who Is a Digital Influencer
A digital influencer is someone other than a celebrity that has the ability to influence the thinking and decisions of his/her digital followers. Digital influencers are often viewed as an industry or brand image boosters. Someone who is an expert in a particular field/industry.
Influencers use their social media presence to develop strong connections with their followers. This helps them gain trust from their community of fans and can often be viewed as role models.
Here is a list of Digital Influencers;
- Entertainment Celebrities
- TV Personalities & Reporters
- Popular brands
- Social Media personalities
- Political Personalities
- Thought Leaders
Now you know who an influencer is I’ll show you how to make connections with them to help build your brand.
How to Connect with Digital Influencers
Creating a good first impression when starting your conversation with an influencer you wish to connect with is very paramount. But as a marketer avoid the mistake of requesting something from a digital influencer before providing something of value.
keynote: Provide value before asking for a promotion.
I will show you four ways to connect and build networks with influencers. But before we go into that let’s quickly share with you the benefits of influencer marketing.
Benefits of Digital Influencer Marketing
Four things you will gain by leveraging digital Influencers in your industry;
- Reach out to ideal customers
- Massive brand awareness
- Increase your visibility through a search engine
- Improve credibility and trust
Here are four ways to connect and network with digital influencers;
Satisfy them by Providing a product or Services of high Value (Solve Their Problem)
Nothing goes anything, you need to find a way you can offer your services to assist them. You can research what they’re working on, pending projects and provide a solution for them through your brand channel so they can find you relevant.
Don’t fail to Ask for Help only when you’ve provided something of value
Ask them if they will partner with you and promote your brand for you. If you do this well and your message is well comported, it might amaze you to discover that the majority would say yes to your proposal.
It’s not enough to Connect also Nurture the Relationship
Always try to stay in contact with them, monitor their blogs or other social media channels for their post and promote them on your own channel. This way you keep the relationship strong and going as they see you as a productive partner and they become more beneficial to you in the long run.
The main aim here is to build and nurture a relationship that would have a great impact on your company and increase brand awareness and boost sales.
Be Futuristic when Dealing with Influencers
Every influencer is long term minded. No influencer would want to use a product or services is under trial. So you must be able to offer a lifetime value. That way they would value your brand and keep the relationship going.