Twitter Advertising Guidelines – for every business there is a specific type of Twitter card to use depending on your advertising objective. In this post, we are going to share 9 types of Twitter cards businesses are using to create brand awareness, promote a tweet, generate leads, drive traffic to a website, app download or install and finally, increase sales. Click here for more Twitter Advertising Guidelines.
Let’s quickly list out the 9 types of Twitter cards;
- Summary card
- Summary card with a large image
- Gallery card
- App card
- Player card
- Product card
- Lead generation card
- Website card
1. Summary Card
The summary cards are used to promote blog posts or pages, news articles and a lot more. The wonder of it is that the target audience is privileged to take a sneak peep of your content before they are redirected to your website or blog post.
2. Summary Card With a Large Image
This is meant to expose viewers with a reach image content. A large full-length image and a tweet are what summary cards with a large image implore to get audience attention such that when viewers click on the image they are redirected to your website or blog post. But also when they click on the post title and web link.
3. Photo Card
The photo card is mostly used by websites or businesses that are into art and photography. It’s more like the summary card with a large image. It features a link and an image.
4. Gallery Card
The gallery card can also be likened to a photo card but differs, in the sense that it can feature up to four photos. Note that if you are to embed your tweet in a gallery card only one photo from the four photos is displayed, but tweets on twitter display the four photos.
5. App Card
App Card is used to promoting app sales, like if you want a massive download of your app, or want to create app awareness. It’s good because it displays your app name, a short app description (what your app can be used for) and your app logo.
6. Player Card
Maybe you want to engage users with the wonders of your business or product outlook using video or other media content like audio then a player card is worth going for. With the player card, you can publish a live video or audio files in your tweet. Of course, users are easily cut up with video content on Twitter. The good news about this player card majorly on promoting videos is that it’s a very cost-effective, reason been that as a video promoter you are charged or pay only when users click on your video. Twitter Advertising Guidelines.
7. Product Card
The product card just as the name implies is best for product sales. This allows you to put up every single detail about your products including price, location, availability, and description of your products.
8. Lead Generation Card
Yes you have made users aware of your business or product and you want to generate a lead, then lead generation card is what you need. Use it to accumulate spontaneous leads on Twitter. It’s a good means for people to share their information with you voluntarily with just a click.
9. Website Card
Maybe you are an upcoming blogger or a business that is new on social media platforms but own a business website. And you want to drive traffic to your website, then website card is what you need. Here, a thumbnail image, a CTA button embedded with your site URL is displayed to your users.
In following Twitter Advertising Guidelines you need to know that not all twitter card does the same task, every business or product has a particular type of Twitter cards that present a compelling outlook of your business and all the necessary information needed to create business awareness, drive traffic to your website and increase sales. All you need is to discover the perfect twitter card for your business and stick to it.