Blogging is a known way business and brand used to promote brand awareness, drive traffic and gain conversions. But the truth remains it takes time, hard work, consistency and patience for your intended results to manifest. But to start with is knowing how to write SEO friendly blog posts that rank on search engines.
The dilemma is that out of 10 blogs that starts each day, only but 2 succeed. Because many don’t know how to do blogging the right way.
How to Write SEO Friendly Blog Posts (3 Best Techniques from SEO Experts)
In this post, I will share with you the 3 best approach on how to write SEO Friendly Blog Posts from SEO experts.
What is SEO?
SEO (search engine optimization) is a way of making your blog content or posts discoverable by search engines like Google, Bing, and Yahoo.
Whenever you hit the publish button on the back view of blog dashboard, search engines stores your page with a particular search term or keyword. And calls up your page whenever someone searches for that term.
The goal of writing an SEO friendly blog posts is to rank on the top page results of search engines. To make your blog posts easily accessible to the target audience and drive traffic to your website. With an end goal of conversion.
SEO is demanding and tedious work. And most times you don’t need technical knowledge. It requires wiliness to learn and experiment. With time and patience, you will definitely climb on the top pages of search engines.
Tools like Yoast SEO plugin can do a lot to help you optimize your blog posts for search engines but there is a post management system that doesn’t allow plugins.
3 Best Approach to writing an SEO friendly Blog Posts
Writing an SEO friendly blog post needs a two perspective view. (1) Writing with a Search engine in mind. (2) Writing with customers or target audience need or problems in mind.
Let’s quickly enunciate the three best approach to SEO friendly blog posts.
#1: Write what your Audiences are searching
Don’t waste your time writing topics that your target audience are not searching for on search engines. Search for top people in your industry is see what keyword there are ranking for. And see how you can provide for valuable content than theirs.
Use tools like Google keyword planner and keyword everywhere to know what your audience is searching for. These tools above will help you figure out the number of people searching for the terms you want to write.
Know what the customers searching for that keyword really want. See if there are related search terms you might include in your writing to create more depth.
#2: Satisfy your Readers by Covering the whole Topic
Yes, you have identified what your customers are searching for, is time to create outlines or headings that cover the whole of that topic.
When creating an outline for search engine ranking. You must think like search engines. The goal of search engines like Google is to satisfy the searcher’s query (Google pushes valuable blog posts to their top pages)
Google monitors the quality of your blog post by how long readers spend on your page. And shares your content receive.
Publish valuable content that solves your audience problem.
- Research your keyword (what your audience are looking for)
- Create an outline or headings (the total of the topic)
- Go deeper to include related search terms
- Start with an informative, and compelling introduction that invokes the reader’s emotion, to keep them reading.
- SEO plugins like “Yoast” recommend a minimum of 300 words but the longer your posts the more chance of ranking and shares.
#3: Use your Primary and Related Keywords Naturally in the Body of your Post
Back are those days where stuffing your keyword in your posts works and helps your ranking performance. Allow your keyword flow with your writing. Don’t insert it where it’s not needed.
For instance, in this post, the primary keyword is– “how to write SEO friendly blog posts”. If you look at every single place that the keyword appeared and it variation it was necessary and flows naturally with the sentence or paragraph.
We recommend you write for an audience and then optimize your keywords for a search engine. Write in readers perceptive with a relevant point, then go back and review from a search engine perspective.
Insert your primary keyword in your first paragraph, few times on the body with the related keywords, it synonyms and phrases. Try mixing it up.