Every blogger wants to rank on Google’s top page. Let’s say you have launched a blog and you are looking for ways to rank for some specific keywords. It’s easy and simple if you follow my blog SEO optimization techniques.
Blog SEO | 2 Best Techniques to Optimize Your Blog for Search Engines
It’s good to create content immediately, but there are things to consider before your content or post gets published.
- Create content easy to read by a search engine algorithm (good for indexing).
- Develop an easy to read, user-friendly posts.
- Publish posts that your target audience can find easily.
Your rankings on search engines are determined by how best your Blog SEO is done.
Here are five ways to optimize your blog post for search engines;
#1: Create a High-Quality Blog Post that beat that of your Competitors
The first thing to do is to search for top guys in your niche and look at what they are doing.
It’s time to write, but you must write a good, informative blog post that appeals to your target audience or readers. Don’t get involved in keyword stuffing. Write naturally and bring in your keywords only where necessary.
Be sure you are writing the information readers would want to read to avoid the mass bounce rate. When you offer valuable information that solves the reader’s problems. You are much more likely to get a link back (inbound links) from your readers. And social shares.
Why are inbound links or incoming links to your website important to your blog SEO?
The answer is not farfetched when Google or other search engines see that other websites are linking back to your website or a particular blog post or page.
Google algorithm concludes that the web page is of value and there needs to be pushed up on the first position of their page for more people to access.
Before you know it, that page will rank.
keynote: Blog SEO (Post search engine optimization starts with a valuable blog post or content).
How do you know a High-Quality Blog Post?
- It must be what your target audience is searching for to read
- The blog post must be easy to read
- Informative and current
- Reader’s friendly (No long paragraph, preferably one to four paragraph)
- Must have a visual representation (video or image)
#2: Look For High Searched Keywords
Yes, we have talked about keyword research in (#1) of this post. Let’s delve deep into keyword research. The number one rule of blogging is—don’t write what you want, write what your target audience is looking for.
Keywords or search terms are ways your audience discover your blog posts on search engines. To do that, you need to see your writing from your target audience’s point of view. (Think like your ideal audience).
With the target audience intent in mind after writing your post, publish it with primary keywords your audience is searching for on search engines.
Here are lists of keyword research tools
- Google keyword planner
- Keyword everywhere
- Google Wheels
To make your blog post more discoverable by search engines, include related keywords in Meta title, and description and in the body of your post. But let it flow naturally. It helps Google to determine exact information on your page and will help boost search engine ranking.
Four major areas to optimize for high users and search engine rating
- Title tag
- Meta tag description
- Body of the post
- Inbound and outbound links
- Image alt text optimization