Video Trends | Video Content the Best Content Strategy with High ROI
Video Trends – 2019 to 2021 is an era of growth, we all want our businesses to expand at a very high pace globally. But, with so much clutter in the market, it becomes difficult to reach your target audience. Hence, to widen your horizons, we often switch from a traditional marketing approach to digital marketing. Since all things are digital these days, keeping an eye on video trends is very important to cut the clutter and showcase the best about your business.
Reasons Why You Should Start using Video Content and Following Video Trends
Here are 5 Reasons why you should employ video content as your marketing strategy:
Reason #1: Boost your Conversions rate increase Sales Funnels with Videos
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made sure that video works well regardless of the category in which you deploy it.
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer video about a product subsequently bought it.
Reason #2: Builds Trust with customers with Video content
Trust is the foundation of conversions and sales. But building trust should be a goal on its own. The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them interesting and useful information.
Video content is likely to engage and ignite emotions. And when you talk about elite people in the audience, YouTubers have become the most powerful social media figure to promote your brand.
Reason #3: Increased ROI
To get you even more excited, 83% of businesses say that video provides a good return on investment. Even though video production is not yet the easiest nor cheapest task, it pays off big time. Another good news is that your videos don’t have to be perfect.
It’s the content that matters! Though we often a canvas for quality but Latest research shows that users are mostly put off by videos that don’t explain the product or service enough, rather than when faced with low quality.
Reason #4: Videos are Google’s favorite Content
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content.
Moovly gives us whopping statistics: You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Reason #5: Mobile Users Love Videos
YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the number of smartphone users is growing, your video audience keeps getting bigger and bigger.
Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
5 Unrevealed Video Trends
Here’s a video trend that will keep deciding how your audience consumes your online content:
#1: Video Trends: 360-degree video
In the period of raging technologies, 360-degree video production is one such video, which is quite popular among the folks. It is one of the go-to options as it not only gives a simple demo about the business but you can have a 360 view of the product.
It improves the understanding of the product for the customer, as it showcases not only the product but also its surroundings. Also, it is a cost-effective method to shoot a video.
#2: Video Trends: Virtual Reality Videos
If you’ve had a chance to play with VR glasses, you’ll understand the fascination with this trend. It may not be a trend at all, only the tool that is used (goggles) may be the passing fancy.
So, the glasses may not qualify as a video trend, but the use of video with these glasses is an interesting trend to watch. These videos can be interactively placed to promote the product. Like, the VR videos can be placed at bus stops and at metro stations places which have more footfall.
#3: Video Trends: Animated Videos
Animated videos have always been a stable and safe option to choose for any kind of business communication. Animated videos have an added advantage over other types of videos which is you can easily show any kind of terrain, details, and people in the video which might not be possible in real-time videos.
Animated videos also save huge costs and relieve us from the process of shooting. Today we can find innumerable animation production companies that remove our hurdle of production and provide us ambient quality videos.
#4: Video Trends: Customized Youtube videos
Nowadays many brands and collaborating with YouTubers, such that then these YouTubers customize a full youtube video for the promotion of a particular brand.
It is one of the strategies for influencer marketing wherein the brand is interestingly and interactively placed and promoted by the influencer. These are simple interactive videos that are strategically made to grab influencer’s audience.
#5: Video Trends: Live stream videos on Social Media Platforms
For all kinds of promotions, pre -activities and even product launch are done through live streaming of videos. Often these videos show the insight of the events happening at the particular moment.
Like- live to a stream of Lakme Fashion Week etc. But, at times various movie promotions or product promotions are done through live streaming wherein, the brand ambassadors talk about the products and simultaneously solve the customer’s queries.
Tips to Keep Your Video Trending on YouTube
For instance, let’s say you play FIFA games, you must know that FIFA game updates new version every year now, and there are so many people playing this game.
Therefore, making FIFA videos will be much easier for you if you are also interested in playing the game, which will easily attract more views and subscribers for your channel videos to keep trending if you post FIFA videos. Here are some tips that may also be helpful to keep your video content on YouTube trending:
- Make attractive videos with high-quality and informative content such as the FIFA Player Cards reviews, opening packs, FUT gameplay tutorials regularly at first to increase your subscribers.
- Learn how to promote your videos by using correct YouTube SEO such as by using An Awesome Title, A Killer Description, A Pop Thumbnail, Some suitable Keywords, etc.
- Learn from other excellent YouTubers such as Krasi, Itani, AJ3, OVVY to improve your skills.
- Having a stable sponsorship with a famous supplier such as FIFACOIN, FIFACoinsZone, M8X which will greatly help you increase your popularity.