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How to Market Your Business With LinkedIn Video

Is your business on LinkedIn? Do you want to learn how to enhance your marketing strategy on LinkedIn using video? In this post, I’ll be sharing how and why businesses need to start using LinkedIn videos to showcase their products and services.

LinkedIn Video

Why LinkedIn videos?

LinkedIn is a social media platform with half a billion users but it doesn’t have the platform to provide internal video functions. There are basically three(3) places where you can use videos on LinkedIn

  • Your LinkedIn profile
  • LinkedIn updates
  • LinkedIn publisher

The LinkedIn team claims that video posts get shared 20x more than the regular post. So why wait and let this opportunity waste away. Here are the reasons why you need to use LinkedIn videos.

To Build a Professional and Credible Profile

Adding videos to different sections of your profile such as your experience, education, and summary helps to give your viewers an added sense of who you are. You can add videos of you advertising your products, testimonials, short clips or slideshows makes your timeline standout

Sharing a video on your updates helps increase your chances of being noticed by your connections as it is a great way of showcasing either yourself or your brand.

How does LinkedIn video work?

Just like Facebook, LinkedIn video auto-plays when you scroll through your feed. Videos can be uploaded in both vertical and horizontal format but are limited to a maximum of 10minutes length but it is recommended to upload a 30seconds – 2 minutes long video so as to engage the viewers and not bore them out.

How to Add Videos on LinkedIn

To add a video to your profile, click the Link to Media button, a text box appears, paste the video link and click Add to add it to your profile.

LinkedIn Video Size

The specifications for the LinkedIn ads video size is as follow:

  • Video Length: up to 30 minutes
  • Layout: Horizontal
  • Video size: from 75 KB & 200 MB
  • File format: MP4
  • Frame rate: it must be Less than 30 FPS
  • Audio format: AAC or MPEG4
  • Audio size: Less than 64KHz

The specification for LinkedIn native video is as follow:

  • Video length: up to 10 minutes
  • File size: from 75KB to 5GB
  • Layout: Horizontal or vertical
  • Aspect ratio: 1:2.4 or 2.4:1
  • Frame: 10 – 60 frames per second
  • Bit rates: 192 kbps – 30 Mbps
  • Video formats: ASF, AVI, FLV, MPEG-1, H264/AVC, MP4, VP8, VP9, WMV2, MPEG-4, MKV, QuickTime, WebM, & WMV3.

Here are some ways to use LinkedIn videos to enhance your marketing strategy and boost your brand

#1: Make an Introductory Video

What better way to introduce yourself and brand than doing it in person. With LinkedIn video, you have the opportunity to present and talk about yourself and brand, who you are, what you do and the product and services you offer.

#2: Do a Q&A Series

If there are questions that come up regularly by your customers, clients or prospects, you can do an interview in a question and answer (Q&A) format to answer people’s questions. Another way of doing this is by creating a little talk show in the space of your work and host the interview with staff or any individual in person. That way, your viewers get to understand and get more engaged with your content.

#3: Do a Promotional or Educational Video

A promotional video aims to promote and explain your brand, while an educational video aims at educating the viewers on a particular topic, use of their product and service, or to explain issues within or outside the scope of your brand. You can share these videos on your status updates and also have a few on your brand or personal LinkedIn profile.

Pro Tip: you can try placing the promotional video on the summary section of your profile so that any viewer who comes across your page can get to know more about the services you offer.

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