Why Social Media Tools? Tons of social likes, comments, shares and brand mention in its self doesn’t bring direct ROI. What brings about return on investment is trust and rapport build over time. Which eventually converts potential customers into buyers. To be able to convert your ideal prospects into buying customers. You need to employ an effective social engagement strategy and the use of social media tools.
Solid use of social media tools can improve brand awareness. Increase social engagement. Drive traffic and foster lasting loyal relationships with customers. In the long run, drive huge business growth. It can also bring about high ROI if well maximized.
How to Use Social Media Tools to Increase Social Engagement and Drive Sales
Here are two ways you can increase your social engagement;
Create an Automated Posts Publishing Strategy
Staying active and present on social media takes time and dedication. But there are plenty of automation tools available you can use to automatically publish posts. As well as schedule posts up to a month in advance.
These tools, which include Hootsuite, Sprout Social, Buffer, MeetEdgar, and BuzzSumo. It can save you time by allowing you to plan and schedule batches of posts at once. But it also makes it easier to monitor your networks and responds to messages quickly.
Monitor your Results to see if Changes can be Made
Social media use is growing on a daily base. Every month there are more active users than the one before. Especially on the top sites like Facebook, Twitter, LinkedIn, and Snapchat. It’s not necessary to have a presence on every social network out there. It’s a much better strategy to define your goals. Locate your audience, and pick the sites that are right for you based on those factors.
Social media relationship building has a number of benefits to confer on your business. But it’s important to put in the time cultivating your presence if you want to take advantage of them all.
Your social media goals will determine the metrics that matter to you. It’s important to measure these to ensure you’re on the right track with your strategy. For instance, if you wanted to increase traffic to your site, then you’d want to pay attention to the amount of referral traffic coming from your social networks.
There are many resources you can rely on for metrics, including Google Analytics, Facebook Analytics, and page insights, Sprout Social, LinkedIn company pages report.