Small and medium businesses around the world know that social media is here to stay. You need an effective social media sales strategy, time and effort to build a genuine presence on the right networks.
But even if you haven’t optimized your social media presence. There is still time. The benefits will be well worth the effort in the long run. A sales strategy you developed and followed will start yielding the desire market objective.
Social Media Sales Strategy
Here are four Sales Strategy that would boost your social media sales results
Choose the Right Networks
Social media has exploded since Facebook went public back in 2012. There are thousands of networks out there dedicated to anything from connecting old classmates to social presence building and everything else under the sun.
So with all these options out there. How does a business hone in on the right ones? The advice from most experts is to join four of the most popular. Though choosing the right ones comes down to your audience (and where they are) and your goals. Here’s some information to help guide you.
The largest platform has 2 billion-plus active monthly users, and the site is ideal for businesses that want to generate leads and build relationships.
The platform for business networking can be used by both B2B and B2C businesses to create trust, build authority, and engage audiences.
The immediacy platform. It is perfect for businesses whose major audience is under 50 and who need to stay apprised of time-sensitive information like breaking news, announcements, and trending topics.
The photo-sharing site is a fantastic platform for businesses with visual appeal (think restaurants, fashion, art, travel, and weddings). It’s great for driving sales because so many users look to the site to plan purchases.
The expiring content platform is one of the fastest-growing social networking sites. Businesses can leverage it by offering promotions. Providing personalized content. Giving exclusive access, and building relationships with influencers in order to drive brand recognition and loyalty.
Set a Goal
Being active on social media has a number of benefits for business. There are many things you can accomplish with your social presence. Such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback, and much more.
But in order to achieve these with any measure of success. You must have a goal in mind that you can work toward. Because you’ll need to create a strategy to get there. Your techniques for driving sales, for instance, will be different than your approach if you wanted to improve your customer service offering. So it’s important to know what you want to accomplish.
Come up with a Strategy
Having a goal for improving your social media presence is great. But it’s only the beginning. Once you know what you want to achieve. You have to come up with a plan to help you get there.
Start by designating the person or people who will be part of the social media team. Break up their roles and responsibilities clearly so everybody knows what’s expected and when.
You should also decide on your posting frequency. Create a content calendar that will help you plan posts and make sure you don’t miss days. The content calendar is a big part of your strategy because it should layout:
- Who your audience is
- What topics and subjects your audience is interested in
- The usable content you already have
- What kind of content you still need to create or curate
- When and on what platforms content will be published
Make a Content Creation or Curation Plan with Your Audience in Mind
Knowing your audience is critical when it comes to finding success with social media engagement. Because the interests and needs of your audience will determine the type of content you should be sharing and the way you engage your followers.
For instance, if you were a coffee roastery. The target audience might be interested in recipes for fancy coffee drinks. Brewing tips, and techniques. Some of the important things you should know about your audience include age, location, gender, goals, likes, needs, behaviors, challenges, and pain points.
No matter who your audience is. The content you share should always be high quality and relevant, and you should prioritize video, images, and other types of visual content, as often as possible. Because these are popular among all demographics and all audiences. This in return might not drive sales at the immediate but helping your potential customers in micro ways builds rapport and trust. It is sure a good sales strategy.