Do you know you can use a YouTube marketing campaign to drive traffic to your eCommerce site and increase sales? We’ll be sharing with you some guides to help boost your eCommerce marketing sales using YouTube.
6 Ways to Boost your Ecommerce Marketing Goal and Increase Sales
CREATE YOUR BRAND CHANNEL
You should set a dedicated brand channel where your videos would be posted from. It would be more professional for a video to be coming from your brand account than a username such as fred2390. You also have to make your presence on the web very frequent and post videos regularly or on a schedule. You can organize your videos into different playlists so that it would be much easier for viewers to find.
MAKE SHORT CLIPS
Short YouTube clips can boost your e-commerce marketing. According to a survey, it’s been observed that YouTube videos that have a duration of 2 minutes or lesser have 50% more views. Everyone is on the fast lane, and no one wants a video that’s too long as it can easily bore them.
YouTube has a ranking algorithm that favors videos that are being watched more often than the ones abandoned early or in between. Take good use of this algorithm to make your video as short and more detailed as possible.
BE CONSISTENT IN MARKETING YOUR CONTENTS
A channel without content or engaging content isn’t of much use. YouTube is a social media channel and long-term silence doesn’t work well with social media. You can choose the frequency of how you post your videos either weekly or monthly. You should at least post once a month to keep the channel activity and be consistent in what you do.
USE ANNOTATIONS TO ENGAGE YOUR E-COMMERCE SITE AUDIENCE
Annotations are those little white boxes that pop up as explanatory comments or analysis and this is a feature added by YouTube to help you place text and URL links over your videos. Annotations can be used to link other videos, channels, playlist or to subscribe to your channel.
USE ANALYSIS PROVIDED BY YOUTUBE
YouTube helps to provide an analysis of your video performance. The data provided here is enough to help you know what works and what doesn’t and gives you the opportunity to amend them.
CREATE E-COMMERCE MARKETING NETWORKS
You can share your YouTube channel link on other social media platforms such as Twitter, Facebook, Instagram, Whatsapp, Google+, Blogs, etc. Treat your channel, as you would do to your Facebook or Instagram, accounts so that it goes wide and reaches more audience, encourage your friends to subscribe to your channel and invite others to do so too.