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Facebook In-stream video ads | Steps to Create In-stream Ads

Facebook In-stream video ads when released about a year ago by Facebook as a means of monetizing videos on the Facebook page was called ad breaks. With Facebook ad breaks you can insert ads on your video and earn money.

Facebook In-stream Video Ads

Why Facebook In-stream Video Ads are Important to Advertisers and Marketers

The beauty of Ad breaks for marketers and advertisers is that you have your ad shown to a targeted audience who might have been captivated in a video for like 90 seconds. This simply means that your ad is likely to be given attention to since the viewers are already clued to the video.

Your ads are delivered to a targeted audience that has been viewing a video for at least 90 seconds, meaning they’re engaged and more likely to pay attention to your message. If you combine this feature with well researched and targeted audiences, it could be an effective ad type for you.

Before we go into how to set up an in-stream ads lets discuss the two types of ad placement one can choose while setting up In-stream video ads.

Automatic vs manual ad break placements

A well-placed ad break can have a positive effect on your payouts. There are two options for including ad breaks in your videos: You can choose your own placements or select automatic placements to have ads included in natural breaks in your content and maximize earnings. When you chose manual you will have to set up categories you would want your ad to appear.

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Video Optimization for In-stream ads

To optimize your videos for ad breaks, make sure that you’re creating content that captivates your viewers and makes them want to watch more. Videos need to be three minutes or longer and should contain natural breaks or a cliffhanger at the 1-minute and 5- or 6- minute mark. Learn more about monetization and audience insights in Facebook Creator Studio.

How to Set Up a Facebook In-Stream Video Ads

Once your video is created, you’re ready to set up your ad. The two main objectives that will work for your in-stream ad campaigns are Brand Awareness and Video Views. If you already have a campaign running with one of these objectives, you can simply create a new ad set if you want.

Here are steps to setting up a new In-stream ad campaign:

Note: Before you start you will need to check page eligibility status first; your Page will be eligible for in-stream ads if you’ve been creating 3-minute videos that have generated more than 30,000 1-minute views in total over the past two months, have 10,000 or more Facebook followers, meet Facebook Partner Monetization Policies, and are located in a country where in-stream ads are available. Check your eligibility now.

  • Visit Facebook In-stream ads page.
  • On the Ads Manager, click Create campaign
  • Campaign objective should be video views
  • Name your campaign and click continue to set ad targeting
  • Done setting up your ad targeting
  • Leave it at automatic placement or select edit placement if you want to set placement manually
  • SelectIn-Stream Videos under Facebook to show your ad on Facebook alone or select In-Stream Videos under Audience Network to show video on audience network.
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Video Specifications for Facebook and Audience Network

Facebook in-stream:

  • Video length: 5–15 seconds
  • Campaign Objective: Video views, reach, brand awareness or post engagement
  • Aspect ratio: Vertical (up to 9:16), Square (1:1), landscape (16:9)
  • Audio

Audience Network in-stream:

  • Video length: 5–120 seconds when automatic placements are selected, 5-30 seconds when selecting in-stream placements on their own
  • Campaign Objectives: when using automatic placements select Video views, reach, brand awareness, post engagement, conversions, traffic, app installs, catalog sales. Objective when using on its own or with Facebook in-stream video: Video views
  • Aspect ratio: Square (1:1) or landscape (16:9).
  • Recommended Aspect Ratio: landscape

Facebook and Audience Network in-stream:

  • Video length: 5–15 seconds
  • Objective: Video views
  • Aspect ratio: Square (1:1) or landscape (16:9).
  • Recommended Aspect Ratio: L

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