What is Facebook In-stream Ads (Ads Break)
Facebook Ad breaks otherwise called in-stream ads, is a Facebook video monetization feature introduced about a year plus ago. Though at first users saw no need to using reasons; because of its high edibility requirement.
However, currently, creators are making longer, authentic content that earns money by inserting ads into qualifying videos. Though just a few Facebook pages are earning 4–5 figures in revenue from ad breaks. An example; is the success story of Doi.
How Facebook Ad Breaks Works
First, to earn money with In-stream ads (Ad breaks) you will need to operate a Facebook page, not a profile. Users decide which videos they want to monetize, upload the video and then the tailoring of the ad experience to the viewer is carried out by Facebook based on where they’re watching from.
Eligibility requirement: How to Know if you’re eligible for In-stream ads
To start with you are only eligible if you run a Facebook Page plus other criteria listed below:
- It works for video content published from Pages, not from a profile. Maybe you don’t have a Facebook page you can convert a profile to a Page.
- Make sure you meet Facebook Ad Breaks Monetisation Policies, to keep payout going you must remain eligible. That means you don’t need to violet any policies in the long run.
- You should have at least 30,000 one-minute views on videos that are at least three minutes long.
- Have a 10,000 Page followers
- Be in an available country and language refer to this list of supported countries and languages.
- All Videos must be at least three minutes long to be eligible for ad breaks.
Note: To check your page’s eligibility for ad breaks, go to the Join Ad Breaks page.
Types of Ad Breaks Placement
There are three types of ad placements that can be inserted into your content — pre-roll, mid-roll and image ads.
Tips for Creating Facebook ad breaks that works: Creating successful Facebook In-Stream Video Ads
#1: Set-up your Ad Placement Position yourself
Through Ads Manager you can control where you chose the ad to appear in your video. As well as the choice to exclude certain categories of content that you don’t want to be associated with. You also need to checkmate the type of video content for your ad breaks. Because the In-stream ad doesn’t allow the use of all sorts of videos.
How to set-up your Placement position
- Scroll down to the bottom of the Placement section
- ClickExclude Categories.
- Select the categories in which you don’t want your ad to appear.
- From spreadsheet compile a list of URLs of websites and apps that you want to block.
- Add them to column A of a spreadsheet.
- Export the list as a .csv file.
- In the Placements section of your ad, clickApply Block Lists
- click create a Block List.
- Upload your block listas a .txt or .csv file.
Note: To add the block list to your campaign, you’d have to refresh the page but then you’d lose all of your progress. Instead, navigate to the block list section while the campaign is In Review and add your block list.
#2: Grab Audience Attention
Be attention driven with the first 5 seconds of your video. Knowing fully well the audience gets easily irritated by ads they don’t want to see. Make sure you get your audience’s attention in the first five seconds of the video so you could get them hooked up to the end.
How to Hook up your audience in the first five minutes of your video:
- Tell a story with a responsive narrative, show surprises, and say something mysterious or controversial enough to grab their attention.
- Add a call to action button
- Add subtitles or text overlay for users who would be watching with the sound on mute mode.
Note: For the add specification visit Facebook technical specifications for In-stream ads and placement.
#3: Create Videos that your Audience can Connect with
Make sure your video evokes emotion with a unique and different story and give your audience a clear why they should share your video. Read the success story of Dio on how to create a video that resonates with viewers.
#4: Stick to In-stream Video Rules
Make sure to publish a good number of videos a month. Preferably 7 to 10 videos a month dependent on your reach and creator’s capacity. But if you can do more cool, but don’t go below. One requirement of ad breaks is 3 minutes video long. To really do well only enable In-stream video ads on videos that meet up the requirement. You might need to use automatic ad placement to maximize your earning.
#5: Understand what your Audience Wants
Data and insights are crucial to success in the digital world. To perform well and measure your success you will need to know when your audience is online, what they like and what your competitors are creating and publishing. These will help enhance your revenue.
#6: Review your Performance
To measure your performance index you will need to look into different KPIs. Indicators like checking your ads breakdown by placement and device to find out if you’re getting a better response with the news feed or Audience Network placement.
Take, for instance, users viewing ads from Mobile. Some users viewing over a mobile network might experience challenges like slow loading or quality display which might really be the case as to Wifi users. When such an issue is dictated, simply go to Ads Manager and set to only show ads to devices over WiFi.
How to Set Up a Facebook In-Stream Video Ad
You have finally created a video that meets all the policy requirements and good to drive the targeted audience you want to reach. You only have between two campaign objectives to choose from; Awareness and Video views. Though you can change an already running campaign by changing the ad set.
Here are steps to create a Facebook In-stream Video Ad
- Go to Ads Manager
- Click Create and select Video Views as your campaign objective
- Key in a name for your campaign and click Continue.
- Set targeting.
- Scroll down to Placements and select Edit Placements.
- If you want to show your video ads only on Facebook.
- Select In-Stream Videos under Facebook.
- Also, If you want your video ad to appear outside of Facebook in the Audience Network, select In-Stream Videos under audience Network.
How to Set Up a Payment Account for Facebook In-Stream Ads
Before you start receiving a payout with ad breaks you must set up a payment account. When your page is approved by In-stream ads. Here is the information you need to set up your payout account. More guide, check here.
- The legal name, address, phone number and contact email associated with the Page admin responsible for payouts.
- Your Country of residency and Business Type.
- A bank account or a PayPal account
- An IRS Tax Form
Tips to Maximize your Payouts
Tip #1: Get people to view videos up to 1-minute or more
The most considered metrics for In-stream ads are when people view to 1-minute and above. That’s actually when the ad breaks start displaying.
Tip #2: Publish unique and quality videos
Your goal should be to get your audience to view videos till the last minute. You have to know that people get connected easily to something unique and quality. In the end, it will help to foster engagement and an audience-catered experience.
Tip#3: Monetize your previously published eligible videos
Go back and check for previously eligible videos you have and turn on the ad breaks – auto-backfill for eligible videos uploaded in the past 30 days during the onboarding process, when the auto-backfill is turned on, ad breaks will be inserted in all of your existing videos. Learn how to insert existing videos.
Tip #4: Optimize videos for ad breaks
Facebook automatically detects ideal placements for ads by looking for natural breaks in the content. To optimize your videos for ad breaks, incorporate natural 1- to 2-second pauses after the 1-minute mark of your video.
Tip #6: Increase followers and returning viewers
The larger your loyal fan base is, the more people you’ll have returning to watch your videos. To help increase followers and returning viewers:
- Create a strong theme, through-line, concept or cast. Continuity across all of your videos can keep viewers coming back, and watching more.
- Introduce more of your content portfolio to new Facebook audiences. Bulk upload your catalog of videos not already on your Facebook Page to a single Facebook Page or multiple Facebook Pages.
- Publish on a regular schedule. This can encourage viewers to return for new episodes.
Tip #7: Use Rights Manager to claim ad earnings for content that is yours
If someone uses your copyrighted content in their video, you may be able to use the Rights Manager to claim the other person’s share of ad earnings.
- If you exclusively own the video and audio rights, you will be able to claim the entire ad earnings.
- If you own rights to either the audio or the video, but not both, you’ll be able to claim half of the ad earnings.
- If you only own the rights in a specific geographic region, you’ll be able to claim ad earnings generated in views in the geographic region where you own rights.
Allow the match to stay published, but claim a share of the money generated if an ad break runs during a video that matches your reference file.
Tip #8: Avoid Content types that Reduce the payout
Content that consists of or includes any of the following may not be eligible for monetization:
- Tragedy and conflict
- Violent content
- Adult content
- Drugs or alcohol abuse
- Foul language