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Facebook Shop Page | How to Create a Facebook Shop Page

Selling on where people hangout the most, expands your reach. Facebook has become one of the spots online where people spend the majority of their time. With its Facebook shop page, selling has become not only convenient but also rewarding.

Facebook Shop Page

Facebook Shop Page Benefits

  • Add an unlimited number of products
  • Organize your products into collections and categories
  • Communicate with your customers through the page directly
  • See stats on your sales, visits, and more
  • Get your products appearing in Facebook Marketplace, giving you access to a much larger base of potential customers.

Facebook Shop Page Requirements

For you to begin selling on Facebook shop page you need the following;

  • A Facebook account
  • A Facebook business page.
  • Getting the two crossed off the list shouldn’t be too difficult. You likely already have a business page on Facebook so we’ll skip this part and instead get straight to the main points. Apart from the two requirements above, your Facebook page must also adhere to the following:
  • Sell physical items – this means there’s no way to sell digital or downloadable products from your Facebook Shop page
  • Agree with Facebook’s Merchant Terms
  • Link to a valid bank account
  • Have a tax identification number
  • This is only valid for US-based stores. The exact tax identification number will vary depending on where your business is based.

Facebook Shop Page Setup

Step 1

  • Go to your Facebook Page and configure the Shop page
  • The first step is to navigate to your Facebook business page. You need to be logged into the business page and have admin privileges.
  • By default, many Facebook business pages already have the Shop page shown when you’re logged in. Your customers don’t see it, but you do.
  • In order to get started, locate that Shop tab on the left and click on it.

Step 2

  •  Set up your shop details
  • Selecting the Shop tab reveals a pop-up explaining the setup you’re about to walk through. Feel free to read it and then click on the Get Started button.

Set up FB shop

  • Another pop-up comes up asking about your business details. Start by punching in your business type and address. Then, click on Next.

Set up shop 2

  • The step after that asks for the states in which you do business and your tax registration number. You can skip this step for now, but at some point, you’ll need to give Facebook this information-Tax number
  • The next step is where you can indicate the type of products you intend to be selling on Facebook.
  • We’re not done with taxes just yet! In the next step, Facebook asks about the type of your business and information of your business representative – this is most likely going to be your own info, unless you want to designate someone else.
  • With that done, you have the difficult stuff behind you, and you can now finalize the setup of your store on Facebook.
  • The last things to clarify are your shipping options, return policy and customer service email. Just pick from the list of available shipping options and set your details for each.

FB Shop Page Shipping

  • As per Facebook’s rules, you must ship the package within three business days after receiving the order.
  • The customer must receive the package no more than ten days after they order – that’s one of the factors that make Facebook shopping attractive to people.
  • You also must use shipping services that offer features like tracking and delivery confirmation.
  • One more important detail is that the customer can cancel their order within 30 minutes of purchase if you haven’t marked it as shipped yet.
  • Furthermore, Facebook doesn’t let you ship internationally or sell to countries other than your own – the country that the store has been set up in. In most of the cases, if a person from another country enters your shop page, they’ll see a blank page, like this one:

Selling on Facebook: Blank Store Example

One final step before completing the setup that you might have to go through is agreeing to the Merchant Terms and Policies (depends on your account setup and location).


With that done, you will be taken to your new Shop page where you can add your products and set everything up.

Page Payments

  • Depending on your country of operation, the Facebook store module will present you with a different set of options here. For US-based businesses, the most common setup involves linking a bank account and having the funds (from your orders) deposited there.
  • In other cases – for other locations internationally – Facebook might let you set up payments via PayPal or Stripe.
  • The integration process itself is simple, but it changes from time to time due to the updates with PayPal and Stripe themselves.

Stripe payments

  • The good news is that you will be taken by the hand by the Facebook store interface along the way through the setup.
  • ⚠️ “I don’t see this section!”
  • Yes, in some instances, you might not see this section of the setup at all – it’s what happens if you’re an EU-based user, for example. In that case, you can skip to the next step by clicking here.
  • What follows is the bank account setup for users in the US.
  • At this point, you should see a module that asks you to set up your payments to publish your shop. Click on the Set Up Payments button to proceed.
  • The first pop-up asks for your tax details. This is required, and it can’t be edited later. So, make sure you have the accurate information for your business name, employer identification number, and your legal name. Click on the Save button.
  • The final step is to link your bank for payment. Type in your bank routing and account numbers, along with the name on the account. Click on the Save button.
  • Then the next is to add a product to your Facebook store

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