Instagram Ads Guide – With Instagram ads you are most likely to reach and engage your ideal customers and drive sales. But all these are possible if you employ the right approach to Instagram marketing.
This post Instagram ads guide shades light on how you can create the right Instagram ads that drive brand awareness, reach out to potential customers and keep your followers engaged.
Link Your Instagram Account To Your Facebook Account
The first step to creating an Instagram ad is to link your Instagram account to your Facebook account. This is necessary because your Instagram ads can only be created in a Facebook power editor.
To link your Instagram account to your Facebook before you can start advertising your business on Instagram. Follow the steps above;
- Log in to your Facebook page and tap setting on the top right side.
- Tap Instagram ads at the left column and tap “Add an Account”. (If you already have an Instagram account, tap “Add an existing Account” and key in your username and password, hit confirm). But if you don’t have an Instagram account yet, you can create one.
- To create a new account, tap on “Create a New Account” and fill in the required details and hit confirm.
- An email will be sent to you with instructions on how to set your Instagram password. Follow the instructions and set your Instagram account password.
Note that when you create ads from your Facebook page, it displays both on Facebook and on Instagram.
Your account is now connected to your Facebook. Let’s proceed to things you need to take note of when creating great Instagram ads.
Step 1: Choose Your Ad Type
Instagram has three ad objectives depending on what you want to achieve with your ad campaigns. Maybe you want to create brand awareness, drive engagement with Instagram stories and increase conversion. Then consider using any of the below Instagram ad type.
- Traffic (Website Clicks)
- Video Views
- Mobile App Installs
- Lead Generation
- Brand Awareness
You can further make choices of the ad units that best communicate your business to your ideal customers. Whether through Image, video or carousel ads.
Step 2: Target Ideal Customers
Facebook ad targeting shares the same features with that of Instagram ads. Both share similar things like Interest, Demographics, Location, action etc. Moreover, you can set your Instagram ads to target audience option which you can also do for Facebook ads. The most used and relevant targeting options are audience age, gender, and location, behavior, lookalike audiences, and default targeting done by Facebook themselves.
Other target options can be explored if there is a need for additional control as to who views your ads and to make sure the right message that connects with them is pushed to them.
The point about using the right targeting option is that your ultimate objective is to make sure your ads get to your ideal customers or audience. You wouldn’t want your ads to be displayed to professional office workers while your target audience is high school graduates.
In all, make use of the targeting futures and publish an engaging content relevant to your ideal customers. Instagram Ads Guide.
Step 3: Be More Visually Appealing
In following the right Instagram Ads Guide, one of your objectives as a marketer is to come up with content that grabs your audience attention.
So far in the social media marketing Videos photos have been proven to be two of the major audience attention grabber. Use good images on your content to lure the attention of your audience, you can capture photos yourself if you have a good smartphone or set aside a budget for a good photographer to help create catchy content.
Step 4: Add a CTA (Call To Action)
Instagram ads so far have no limits of the maximum text character you can use in a photo. This alone is an opportunity to create text stories that communicate all your ads intent; be it a click a link action, tag a friend etc. At the end add a call to action button in your photos and videos that will help to facilitate audience action efficiently.
Step 5: Plug Into Popular Hashtags
A vast majority of the Instagram audience use different hashtags that are popular on Instagram such as #Photooftheday, #digitalmarketing, #Socialmediamarketing, #Styleblogger and lot more.
Most of the audience that uses these hashtags might be your target audience. You can find related hashtags and leverage them to push your business content into the feeds of the audience that make use of these hashtags and connect with them.