Page Boost – Facebook’s organic reach over the years is decreasing. I’ve noticed it on a few of our fan pages, and I’ve heard other social media professionals complain of the same problem.
It’s true that Facebook’s organic reach is getting more difficult to attain. Only 1-3 percent of your audience sees what you post!
In late 2018 Facebook Released Tips to help users to Boost Facebook Page Reach organically in 2020. You might ask – how on will Facebook make such stupid mistake of releasing tips to page boost organically seeing that it will affect the rate of people that go for paid advertising.
The reason is simple – in as much as Facebook wants to make money, they also want to increase natural engagement. Thereby encouraging users who don’t go for sponsored posts on the platform.
At the point when your present fans love your posts, they are bound to like, offer, and remark on them. Getting more offers results in more presentations for your posts, and hence more open doors for getting new fans to your page.
Page boost: How to Get better Organic reach with your Facebook page without buying advertisements
#1: Engage with Rich Content
The first thing you have to understand your followers or the people who like your post, In other words, your audience.
you need to know what kind of content they like, in which post you get more likes to go to the insight of your post and see the impression and likes Awesome and compelling content that talks directly to your customers, fans, and the audience is the best thing you can do.
When you understand what’s been working on your page, it’s easier to have something of VALUE to share. Approach your Facebook page from the mindset of building a community. Add value and start conversations with your audience.
#2: Go for Facebook LIVE
Streaming video to Facebook Live is essential for engaging online audiences and drawing new viewers to your brand
Facebook Live is a video broadcasting feature that lets any person, brand, or nonprofit live-stream events, reveals, celebrations, and more. 81% of internet users said they watched more live streaming content in 2018 than a year prior.
Your audience is already there, but brands have to use social media to push new content. However, it does require a little strategy to get it right.
#3: Consistency is Key
Consistency is key in social media marketing. For your audience to recognize your brand, you must be consistent.
If customers remember and recognize a brand, they’ll feel much more comfortable interacting with them. Likewise, customers are more likely to stay loyal to brands that deliver a consistent message.
The rule of thumb is to avoid posting content more than 2-3 times/day. That said, make sure you’re posting at least once every other day to avoid stagnation on your page.
#4: Make your Facebook Page Discoverable
Optimize your Facebook page’s SEO (search engine optimization): Use relevant keywords in your title and About section; Make sure your profile is complete and contains a consistent NAP.
Optimization will improve your Facebook Business Page visibility and user experience, both of which are crucial for your success.
#5: Captivate with Images
Images are what catch our eye while swiping and looking through our News Feed We live in the age of the “camera in everybody’s pocket” and with more than 2.5 billion camera telephones being used, we are entering another powerful time around picture creation.
Think of images such as memes, photos of people, or cartoons as the primary marketing currency of Facebook. Quick sprout reports that Facebook clients connect with posts with photographs 39% more than those without.
#6: Promote Your Rich Posts on Other Platform
Share your Facebook post on Twitter, Pinterest, your blog, and any other platforms you use to distribute your content. You’ll be able to get your posts in front of a larger audience, which will help you expand your overall reach and post-performance.
#7: Get Audience to Come back through Email List
An email list is about ten times as big as their Facebook Page fan base. Whether your list includes 50 or 50,000 subscribers, send an email to your list asking them to check out your new Facebook Page.
Your email subscribers will naturally like, comment on, and share it as well with their Facebook friends. Make sure to let everyone on your email list know to check it out for a chance to win!
Free Ways to Increase Your Facebook Page Likes
- Engage in with different pages in your specialty. Normally leave mindful Comments in light of other individuals’ posts. Ensure you’re remarking as your page instead of from your profile.
- Tag other pages in your posts. When you tag other pages, your posts appear on their wall and may spark the interest of those pages’ owners and fans.
- Contests are still a great way to entice people to like your page. Promote your contest on your site and to your email list, and make liking your page a contest requirement.
- In the about area of your profile, connect to your Facebook page as your place of work.
- Arrange a partnership with a complimentary page in your niche. Agree to cross-promote posts to help build up each other’s audiences.
If you implement the strategies that I share in this post, you’ll be well on your way to improving your organic reach.
Keep in mind that likes don’t mean anything without genuine commitment. Converting social media followers to customers should be the goal. Focus on regularly providing relevant and compelling content, and your page likes will naturally increase organically over time.
Social Media: Facebook, Twitter, Wikipedia, LinkedIn, Pinterest