The bad news: This is a lot of hard and time-consuming work. And, even then, it will only get you so far compared to what was possible a decade ago. Facebook Page Boost for free is quite a difficult task because it requires work.
In my opinion, the golden era of being able to get Facebook page traction based on the quality of the content alone is over. Becoming the next “Humans of New York” is much more difficult today than it was for Brandon Stanton back in 2010.
It may even be technically impossible to really Facebook page boost on the Facebook platform.
However, with some direct outreach and community building using Facebook groups, you can significantly increase organic engagement on your page (Facebook page boost) and more importantly, engage your audience in a way that builds trust for your brand and ultimately drives sales and Facebook boost your page.
Facebook Page Booster: The Easy Ways
First things first. Let’s take care of your content strategy and Page profile first:
- Decide on a content strategy so that you can consistently create content that is of value to your audience. (Check out Neil Patel’s advice for developing a voice in a new content niche, which is true for Facebook content or any other platform you’re publishing on). You’ll probably want to be publishing this on a blog or web site in addition to your Facebook page.
- Revamp your Facebook page description to be in line with that strategy, and start posting regular relevant content there.
- Create a Facebook group and link it to your Facebook page.
Consistently Reach Out
Cultivate the Facebook group. In the beginning, you will need to do some direct outreach to the kinds of people you want to be part of your community.
The key to a successful Facebook group is that others share their perspectives. It should be more about them than about you. Do not promote your company in the group at this stage.
The first 200 people or so you will need to personally convince to join and encourage them to post in the group.
Once these first 200 people are active in the group; Facebook will start recommending your group to others with relevant interests and the group will grow essentially on its own.
Engage your Audience
Once there is a good conversation going in the group, you can start sharing some of the valuable content from your page in the group.
It’s best if you do this in response to other people’s posts; rather than creating posts where your content is the focus.
If the content is relevant to them, this will organically lead people to follow your page and engaging with your content. If done well, this can be extremely powerful.
Keep in mind: You should also share your Facebook page content in groups that are not run by you. However, you have to be even more careful to make sure the content is directly relevant, otherwise, you risk admins banning you from their groups.
The best way to do this, again, is replying to questions people ask in groups and sharing content in your replies that are directly relevant to the questions they are asking.
Creating a new post with a link to the content and saying “I thought you might find this interesting” is generally not the best approach, and should be done very sparingly only when you truly believe that piece of content is broadly relevant to all members of the group.
Employ Market Strategy
If your brand is international and you have the resources, you may consider replicating this strategy in local markets. For several years now, Facebook allows you to create local pages for different geographic markets.
Local brand Facebook pages are said to register 60% higher engagement than global pages.
An effective international Facebook strategy requires localizing the content into different languages and creating unique content for each market.
The more tailored your content is to your target audience, the more value you’ll be generating for that particular group, which leads to more engagement.
Take Opportunity of Festival Period
This one is similar to hot topics but I have something new to share. You may say we all know to seize festival by hosting activity or discount, and every New Year and Christmas we do so.
However, except New Year and Christmas we have hundreds of strange festivals do you know?
For example, July 17 is World Emoji Day, do you know? Find some festivals like that and interesting photos or videos related to the festival, then share it in groups, events pages, etc.
People didn’t know this festival before will like it because you helped them know one more festival and they would like to share it with his/her friends.
Invite People to Like Your Page
The best way to raise Facebook followers is by inviting people to like your page. Once you start creating ads for your store, Facebook will occasionally send you notifications asking you to invite people to like your page.
I found that typically if I ran an engagement boost, I’d get a higher number of people that I could invite to like the page. However, even though I manually invited people, I eventually got temporarily blocked by Facebook.
So you need to pace the number of people you invite at a time. Also, if you do get temporarily blocked, Facebook might still send notifications telling you to invite people.
But you still won’t be able to invite anyone. Wait a day or two before trying to invite more people. You can also invite friends and family to like your page.
However, keep in mind that it’s better to have a small, targeted audience than to have a big, broad one, as it could limit the effectiveness of your future ads.
Engage with Your Community
Some of the biggest eCommerce brands don’t engage with their customers. That gives even the smallest retailer a huge competitive advantage.
Engaging with your community isn’t only about customer service like responding to questions about delivery times. It’s also about building relationships.
And there’s no better way to do that than to be a bit playful or respond in a way where the customer feels like they’re chatting with their buddies. These are great ways to Facebook page like boost on the Facebook platform.