With the right knowledge of Social Media Marketing Statistics, you can improve your business growth index and revenue a bit higher.

You can also use the right social media statistics to choose a new social platform that works well with your type of business or industry.

Social Media Marketing Statistics

7 Social Media Marketing Statistics

#1: Instagram

User statistics:

  • The number of active users: over 1 billion monthly active users.
  • Registered account
  • App download: 1.2 billion downloads by August 2016
  • Content upload: over 95 million images and videos are uploaded daily
  • User age index: 64% of internet users between 18 to 29 years use Instagram.
  • Global User age index: 30% of global Instagram users are between ages 25 to 34.
  • Gender usage: 8% of Instagram users are women between the ages of 18 to 24. (39% of Instagram users are women while men are 33%)
  • Profiles: 25 million registered business profiles.
  • Purchase Habit: over 33% of users make purchases from mobile devices.
  • Device time track: users that access Instagram from Android devices spends 55 minutes per day.

Relevant Marketing Content Recommended for Instagram posts

  • Use a high-quality image and videos for an advert.
  • Use live even coverage to come out real.
  • A High-quality vertical video for IGTV.
  • Real behind the scenes footage, customized with stickers for your Instagram stories, you might still need to keep it interactive.

Why Instagram is a good platform for ad

  1. It’s Popular among millennials.
  2. Visual-oriented for businesses that depends on visual content to thrive.
  3. Audience and user targeting made easy; reach audiences with hashtags, tagging, and follower list.

#2: Facebook

User statistics:

  • Daily active usage: 1.49 billion users
  • 68% of U.S. adults use Facebook.
  • 51% of adults that leave in the U.S visit Facebook often times in a day.
  • 77% engagement rate among college graduates
  • Facebook is highly popular in countries like India, Brazil, and Indonesia.
  • 79% percent of Americas use Facebook.
  • Over 50 million business use Facebook.
  • About 400 new users sign up with Facebook every minute.
  • There are over 1.2 billion users on Facebook messenger.

Why your Business needs Facebook

  1. Facebook has an audience for every business because it’s the largest social media platform.
  2. Advanced in business advertising.

#3: Pinterest

Usage Statistics;

  • 50% of millennials are using Pinterest.
  • 80% of people that join Pinterest are outside the United State.
  • Pinterest has over 250 million monthly users.

Why you need to use Pinterest

  1. Easy connection with unfamiliar users, because of focus like-minded sharing.
  2. All pins are linked to its sources.
  3. A survey showed that Pinterest has a high conversion rate.
  4. Users choose what to follow, either specific boards or all.

#4: Twitter

Recommended content that connects with Twitter users:

  • News link to your brand.
  • Gif to spark up your feed.
  • Blog posts.

User Statistics:

  1. Over 100 million daily users
  2. 80% of people using twitter access it through mobile devices
  3. 12% of users from the U.S. use Twitter as a news source.
  4. More male adult in the United States uses Twitter than female adult (% 25 to 24).

Why your business needs Twitter

  • Best platform for social customer service.
  • Good for site promotion, short piece, and quotes.

#5: LinkedIn

Shared content:

  • Brand news
  • Professional content
  • Job Postings.

Usage Statistics:

  1. 63% of LinkedIn users are between the age of 25 to 54.
  2. LinkedIn share equal gender users number (50% male and 50% female)
  3. 8 million Groups exist in LinkedIn.
  4. 43% of LinkedIn users are responsible for different roles.

Why you need to use LinkedIn

  • It’s a platform for professionals
  • It’s a selective social platform, therefore has no clutter of irrelevant content or bluffs.
  • Users enjoy direct communication in groups

#6: YouTube

Usage Statistics:

  1. YouTube the King of video, have 1.8 billion users
  2. 70% of YouTube users access it through mobile devices.
  3. Average YouTube video duration is 40 minutes.
  4. 85% of teenagers between the age of 13 to 17 use YouTube

Why your Business needs YouTube

  • Videos on YouTube go viral.
  • Is the second largest search engine.
  • Google gives preferential treatment to YouTube videos in search engine

#7: Snapchat

Usage Statistics:

  1. Daily active users of 186 million
  2. 71% of users are under 34 years
  3. Users access Snapchat 20 times in a day.

Why you need Snapchat

  • It has the most engaged users through live streaming
  • Authentic organic reach.
  • Much more active audience.