White page advertising is an ad strategy local businesses use to build credibility for their businesses with the primary goal of gaining the trust of potential customers that ends in more sales.
What are the white pages?
White pages are recognized nonfiction documents that show how authoritative a particular topic is and its primary goal is to educate and compel its reader.
What you should know about White pages
White pages can be a single or hundreds of pages that are notably used for two purposes; B2B marketing and government.
White pages focus on giving its readers a solution to what they may be looking for, by first outlining a problem and then propose a solution to the problem in an organizational form.
How to do white page advertising
For marketers who use white pages for marketing and advertising – make sure you put the spotlight on your company’s offer; product and services
Take, for instance, a digital agency that releases a white page on the ROI SEO produces for digital startups.
Your white page should outline the problems or challenges startups face, the difficult race to rising and propose how the digital agency can help solve the problem with a specific product or services. (most times a digital product or services as regards – Digital Agency)
Offer Free White Pages
Offering your white pages for free is one major way to expose potential customers to what your company has to offer. That way – a lot of people will discover your company.
How and where to publish your company’s white pages
- Company’s website – Offer your white page as a free download on your company’s website
- Make use of infographics – Present the information from the white page in the form of an infographic.
Tips: Why using infographics is more productive and the best means of displaying your company’s white page? – Infographics display data or information in the form of graphs, images or visuals. People love visual so much, added to that – infographics are usually presented as single image files, and are easy to share on the internet or on different social media platforms.
White page exchange for customers information
You can exchange your company’s white page for customer’s information that way you are marketing through the white page.
By requiring an information exchange, you can collect the necessary information from people to see if your product or service would be appropriate for them and also have a means of following up with them.
How and where to exchange white page for customer’s info
Website – people that visit your website can exchange their info for your white pages. You can collect their basic information by requesting that (1) they complete a short survey. (2) Subscribe to your email list. That way- you can send them your free white page.
Tips: we recommend you use email marketing services like MailChimp or Aweber to insert contact forms into your website and auto-delivery the white page to visitors who complete the form.
Get them to pay for your white page
You can charge customers for your white pages if that’s is one of your revenue generation strategies.
How to go about offering a paid white pages
Create affiliate programs around your paid white page. This will enable customers to earn rewards for promoting your products or services to their audiences.
Let’s say, for instance, you offer a paid white pages that proposes an effective social media strategies to startups. And make it in a way by which customers who purchased the guide can as well join an affiliate program that earns them 25 percent of the sales into their bank account. That way they will be more compelled to market your white page for you.
Tips: you can go for affiliate companies like Infusionsoft, E-junkie or Office Autopilot to create affiliate programs for your white page.
Social Media: Facebook, Twitter, Wikipedia, LinkedIn, Pinterest