Creating a good blog posts takes time and can sometimes be difficult. To be successful in digital marketing or any other industry, you need to learn how to write effective blog posts to help increase your SEO ranking.
WHAT IS A BLOG?
Blogging started in the early ’90s and it is an acronym for “weblog” and it serves as an online journal for people to publish their stories, news, and thoughts on their website. Blogging is about giving your readers what they want to read about. As a blogger, you’ll want to share your knowledge and opinions on areas you’re an expert in as a way of making a living or ranking high in search results.
In this post, I will help guide you on how to write effective blog content.
Blog Posts | 6 Ways to Write a Killer Blog Posts for SEO
DEFINE YOUR GOALS
Before you start blogging, ask yourself “why do you blog” and what’s the purpose of your blog? This question may seem simple but it would guide you to know where to place your focus to know if you’re blogging for money, traffic or to sell products. Every content on your website should have a purpose, know who your target audience for that content is and how your content can add value or proffer solutions to their wants. Ensure that whatever your blog post is, it should be in line with what goals you have set out to accomplish.
MAKE YOUR RESEARCH
This is the most time-consuming part of blogging. You need to put in enough work and make sufficient research about the content you wish to publicize. You can write a list of keywords you know your audience might use when searching for your blog post. Use keywords tools such as Google correlates or solve to help examine and refine your list. Also, try not to rely on only one source as a means of getting materials for your research and ensure you choose a catchy headline for your content.
PREPARE POST OUTLINE
After choosing your headline, the next step is to draft out how your write up would be like and what it would comprise. An outline gives your post a better structure and ensure that they’re in check and not too lengthy. A proper outline should comprise the following
- Introduction: This is where you introduce the topic and the heading
- The Body: the body is where you deliver the content of your title and all the research you’ve made so far. It can also comprise various sub-headings.
- Conclusion: this section is used to summarize your topic and also give recommendations.
EDIT YOUR WORK
Editing your work is where all the drafts and jargon of your work are well arranged and brought to limelight. It’s advisable to edit on the second day with fresh eyes to review after writing or drafting on the first day.
This way you’ll be able to notice some errors and probably spelling jargons you missed out, change complex terms to simpler ones so that your readers can find it easy and understand your post. use the opportunity to choose the right font, use italics & bold to highlight certain important points and subheadings. Beautify your post with some images so that it’s very catchy and has more detail.
OPTIMIZE BLOG FOR SEO
When you are done writing and editing, optimize your page for SEO. You can use a short URL and ensure you use the keywords for easy targeting. Ensure your post are clear and easy to read, to enable the web crawler to find content on your page easily and deliver them to your target audience.
Consistency is the key to staying relevant and also to generate traffic. You need to be consistent with your blog and work hard to stay on top by publishing new content at least every week. Search engines, users, social media channels are constantly searching for fresh content and like I said earlier “Blogging is about giving your readers what they want to read about”. Do this and you increase your chances of getting noticed and rank high in search engines.