In my research, I discover that most business leaders hate content marketing because they don’t understand what content marketing is all about. And how to put together their digital assets. Digital content comes in different forms such as slideshows, videos, presentations, research reports, newsletters, annual reports.
In some big organizations with different departments, each department might want to create their own content on their social media channels. This act can contradict what your Brand or Organization portrays and likewise confuse your customers on what it is you do. Now instead of the content working for you, it turns around and bites you deeply.
What are Digital Assets?
Digital assets are files or content that come in machine language form (binary) with the right of use.
Types of Digital Assets
- Research reports
Digital Assets | 3 Pro Tips To Organize Your Content Digital Assets
In this post, I’ll be showing you how to organize your digital content to improve the quality and achieve maximum results.
How to Create a Digital Assets Management System
Creating a digital assets management system helps users to find and use content stored in a database and to call it up when they need it.
Maximize What You Have
You need to gather the contents that already exist in your database and make an analysis on what has been created, for whom it was written, how good is it, is it outdated? You can analyze what you have by using this few pointers
- Is It Original: having original content is very important likewise knowing who wrote it and, the department where the content is coming from if you want to update your digital content.
- Is It Up To Date: is it relevant and adding value to your audience, what it would take to update the contents so it doesn’t remain irrelevant.
- Target Audience: who was the content created for? Who is your target audience? What markets can it reach and add value to the audience?
Know What’s Missing
After spending time on the above and knowing what you have, from the analysis you would discover what’s missing out on each content. It is at this point you discover if your well-cooked plan would work out or not. Take out time to review your content and the marketing strategy you have put in place to help you achieve your desired goal.
This is the easiest part of organizing your digital content. You can assign three-pointers to help you with your content such as In- which shows you that the content is good and should be kept in your database, OUT- for when it’s whisked out or thrown away when it is irrelevant and finally UPDATE-used when the content is in but needs additional writings or contents to make it relevant to your audience.
Issues with Digital Assets Transferability
The inability of legislation or legal precedent has placed limited control over digital assets. Access and transferability are overhead by private industries. These have brooded a lot of challenges starting with what is to become of the digital assets once their owner is deceased as well as can, and if so, how may they be inherited.
Recent Problems on Digital Assets and It Transferability Short Falls
Recent news on this subject was a bogus story about Bruce Willis allegedly looking to sue Apple as the end-user agreement prevented him from bequeathing his iTunes collection to his children. Another case of this was when a soldier died in duty and the family requested access to the Yahoo! account. When Yahoo! refused to grant access.
The probate judge ordered them to give the emails to the family but Yahoo! still wasn’t required to give access. The Music Modernization bill was passed in September 2018 by US Congress to create a new music-licensing system, with the aim to help songwriters get paid more.
Try as much as possible not to procrastinate things when dealing with content marketing. If you have an issue with your content or discover a section that needs detailed attention.
Fix it there and then. You need to learn the tricks on how to use your content to build a stronger relationship with your target audience and grow your brand. A business without digital content marketing is bound to remain stagnant or grow at a relatively slow rate.