Skip to content
Home » Tech » SEO Tools | 11 Best SEO Tools for Beginners (Free and Paid)

SEO Tools | 11 Best SEO Tools for Beginners (Free and Paid)

Just launched a new blog, and you are looking for SEO tools that will help you garner social media shares, and rank on Google top pages, then try these 11 tools. Most of these tools are free while very few are paid.

SEO Tools SEO Tools


Ahrefs shows where your competitors are getting their search traffic from. Their most popular pages and the keywords that drive their Google traffic.


This tool will increase social media traffic. Just key in key terms related to your space. Buzzsumo will provide a list of all the popular articles. Then create better content and you will garner more social share than them.

Google Search Console

GSC is your error fix tool. From 404 errors to every other challenge, Google Search Console will list them for you.


Though similar to Ahrefs, SEMrush shows where your competition is getting their traffic from. And it showcases all the paid keywords your competitors’ bid on. Get the list and bid on the same key phrase as well.


Ubersuggest will show you all the long tail phrases related to the keywords you are already ranking for. Take all of them and add them naturally to your content or update your content with more paragraphs and add those long-tail keywords.

Keyword Planner

The Keyword Planner is the one must-have tool for any Google Ads campaign so you can find profitable keywords. But it can also come in handy for organic ranking. Because it helps with the knowledge of keywords with a high converting rate.

Keyword Everywhere

Keywords Everywhere are free to use. There is no monthly or yearly commitment and it provides the same data as Keyword Planner. The data that is pulled through Keyword Everywhere is the same data that is released by Google. So it’s an authentic SEO tool.


The function of the Keys4up SEO tool is to simplify keyword research. Once you run a few searches, you’ll find Keys4Up easy to use and full of powerful features

SEO quake

While this free SEO tool is cool, once installed, there are some key features you should become makes it a wonder-worker:

  • Carry out an on-page SEO audit your webpage, including the competitor’s page.
  • Analyze the external and internal links of your page.
  • URLs and domains comparison.
  • Export data.


With Gogretel, you can get an instant look at whether your website follows Google webmaster guidelines.

Varvy SEO tool

This tool is similar, in some ways, to Gogretel.  However, it has its own unique set of features that make it cool for SEO beginners.

It helps webmasters determine “how well a page follows the Google guidelines.”

Just the same as most free SEO tools focused on analysis, it starts with entering your URL

14 key areas reviewed by Varvy SEO tool:

  • Image alt text
  • Sitemaps
  • Googlebot access
  • Mobile devices
  • Paid links
  • Valid HTML
  • Amount of links
  • Findable links
  • HTTP headers
  • Security
  • Accessibility
  • Page Speed
  • txt guideline
  • If modified since

If the category heading is “green,” it means everything works perfectly. If it’s “yellow,” then you need to give it attention.