To place your ad in front of the right audience, you need to identify a target market with the highest probability of reaching Facebook users who your business, product or services appeal to their interests. Identifying a target market tells you the kind of Facebook content to develop and how to rightly boost it to reach more potential customers.
How to Identify a Target Market
Facebook Audience Insight tools help you to identify a target market by setting aside people in particular demography who are probably interested in your business.
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We are going to show you a step by step process on how you can use Facebook Audience insight to identify a target market. Follow the steps below;
Step 1. First, visit facebook audience insight and locate the “Create Audience” section on the top left side of the page.
Step 2. At the “Create Audience Section”, key in the country regions where your target market leaves. (if you are targeting more than one country you will have to repeat the (step 2) for each country because facebook city and region filtering is allowed only in that same country).
Example; a practical target market of a Burger shop
We are going to show you how a burger restaurant in Francisco used facebook audience insight to identify a target market with Facebook users living in Francisco, United States.
Like we said in the steps above, the first thing is to key in the country and region where your audience leaves. Move to the interest section and search and chose interests that are related to your business. For the burger restaurant, the interest is a burger.
You will have to search and identify one or more similar interests as there may not be an exact interest that matches up with your business. At this point, the situation calls for creativity and use other target parameters in the create audience section. For clarity let’s say your business offers training for start-up businesses instead of searching for interest choose start-up businesses.
Step 3. Chose an interest (It may be one or more than one interest) but in the case that there is no exact interest related to your business. Use other audience parameters to identify your core interests.
Step 4. When you are done choosing your target interest, then make an analysis of the data Facebook supplied.
Step 5. Use the analyzed information to fine-tune your audience at the Create Audience section. If you end up targeting an audience that is most likely to have an interest in your business, your Facebook boost budget will achieve a lot for you.
Let’s use Burger restaurant, for instance, let’s say the demographics tab shows that 89% of burger lovers leaving in Francisco are mostly men. What you should do is to analyze the audience insight data for the target audience. From this information, it won’t be bad to exclude women from your target audience since the majority of your core interests are men.
From the above information if you did want a more productive target market, focus only on men. Since the highest percentage is men, go to age and gender and select men. Also, find the age bracket of men that constitute your target audience and select that age bracket.
Once you are done with target audience refining, save it, you will need it during ad boost. To save your refined target audience, go to the top of the page and tap save, it will ask for a title, key in one and hit save.
Five Audience Insight You Need To Fine-tune Your Facebook Ad
Location and language.
Purchase activities of your Facebook audience.