We explained what FB power editor is in our previous post and why advertisers should employ it other than using ads manager. If you are new to Facebook Ads then you don’t necessarily need FB power editor to create, edit and manage your Ads. It comes in handy mostly for the big guys (advertisers or companies).
In our previous post, we explained the benefits of using power editor and how to install the extensions in your Google Chrome browser.
In this post, we are going to show you how you can create your first Facebook Ad Campaign using power editor.
How to Create Campaign with FB Power Editor
To navigate to power editor, go to Ads manager and select power editor from the sidebar located on the left corner of the page. Once selected you will see a prompt to download your data after you’ve downloaded your data is time to create or edit your campaign.
Step 1: Click Create Campaign on the top left corner of your FB power editor interface and name your campaign.
Step 2: Select your buying type or use auction as your buying type to get a cheap click price.
Step 3: Choose your campaign objectives, what your ads are meant to accomplish, maybe a pages likes, website conversions etc.
Step 4: Create an Ad Set by clicking on the Ad Set tab in the top menu of the power editor interface and give it a title.
Step 5: Set your budget and schedule your ad (the start and end time).
Step 6: create your Ads by clicking on the Ads tab, select the previously created campaigns and ad set you want to link up with your ad, give your ad a name and hit on the create button.
Step 8: Select the Facebook page you want your Ads associated with and add all the Ad elements such as text, description, headlines, images, call to action and link. You can at this point preview your Ad to see how it looks but bear in mind that Ads previewed unpublished, the text cannot be edited again meaning you have to delete the Ad and start afresh. The above shortfall is for an unpublished post.
Step 9: Chose if your Ads is going to be page post linked (appears in the audiences news feed or in right column) or domain post linked (appears in right column only and takes users to a separate website when clicked on)
Step 10: Edit your Ad Set to make sure you use the right target and budget set up; click the Ad Set button on the top of your editor’s interface and select the Ad Set name you entered before.
Step 11: Set your daily budget with the start and end date or better still use the similar Ads manager lifetime budget.
Step 12: Go to edit target audience and fill in your audience information such as age, gender, location, language, interest, and behavior or use the existing target audience you used in Ads manager. Before you move to optimization & pricing specify the audience you want to target by choosing either people who already like your page, who don’t or friends of friends.
Set your ad placement by choosing where your Ads will be displayed, you have options such as Mobile news feed, Desktop news feed, and Desktop right-column. Select the three options and move to the next step.
Step 13: Go to the Optimization & pricing tab and set your payment method; either cost per clicks (CPC), Cost-per-1,000 impressions (CPM) or Optimized cost-per-1,000 impressions (oCPM).
Step 14: the final step would be to unload your campaign, Ad set, and Ad. At the top of the page click on the green upload changes button and your Ads will be uploaded for preview.