What is an email list?
The success of every online business lives or die by how well a prospective customer mailing list is accumulated. If you are not into list building then I don’t know what you are doing. Recent research conducted by Radicati showed that there are 3.8 billion active email accounts. That’s half the population of Earth.
An email list is a list of emails, records, directories of visitors, customers accumulated by business owners. As a means of circulating information and daily updates. Sometimes as special offers, discount, and promotion.
Why Email List Building?
Email lists are important because email marketing is the best and personalized way of connecting and reaching out to customers and potential customers. And it’s deemed more effective than other social media channels like Twitter, Facebook.
Reasons why building an email List is what businesses are doing now
Email allows you to land into a user’s inbox. With no competition of who gets seen first.
When users fill in their email details there are much more open to hearing from that particular business or organization. With a particular form of information in mind. Email is targeted
You do not own Facebook, Twitter, or Google. Your social media campaigns and SEO efforts can go to waste when these platforms change their policies. On the other hand, you own your email list, and it is not influenced by the decisions of other businesses.
- Privacy & personalized
People read email in the privacy of their inbox. The message is not on a public timeline or newsfeed. They can ask you questions directly in private with confidence. This helps build trust and connection.
You may have heard that Facebook has 1.4 billion and Twitter has 100 million daily active users. What you have may not have heard, is the number of people using Email every day. Like we said before, recent research conducted by Radicati found out that there are 3.8 billion active email accounts. That’s half the population of Earth.
Building an Email list through social media
you can generate tons of email list using social media platforms. Here are 7 ways to go about it:
Add a CTA (Call-to-action) to Your Instagram Bio
Instead of using your bio to talk about how much you love the beach, why not use it for a call to action that’s going to build your email list?
Pin a Tweet with a CTA
Twitter lets users pin an important tweet to the top of their feed which presents an excellent opportunity for a call to action. Pinned tweets are the first tweets that appear whenever someone visits your profile page, so make sure you’re using the space to your advantage to build your email list.
Create a CTA Post on Instagram
Yes, you can run Instagram ads the same way you can Facebook ads, but we’re talking “free” here, folks. So far, the best way to create a call to action post for Instagram is to create a nice image with text on it indicating “Link in bio,” or something like that.
Set a CTA on Your Facebook Page
You can include a call to action on your Facebook page to encourage visitors to sign up for your mailing list like Dollar Shave Club:
Create a Subscribers-Only Facebook Group
Exclusivity is a great way to grow your list. By starting a Facebook group only for verified subscribers you not only encourage signups, but you encourage signups from people who are genuinely interested in what you’re offering.
Pin Your CTA to Pinterest
Pinterest is an incredibly powerful visual search engine that is great for marketing. You can use a free tool like Canva to create beautiful, pin-worthy images to go along with your calls to action and pin away.
What about Instagram Stories
Instagram Stories are great for engagement. If you have a business account with 10,000 or more followers you can include links in your stories that visitors can get to by swiping up on the image or video.
Email List Building: The Traditional way
Pass email Checklist
Maybe you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as passing an email checklist to your customers and people to write down their details.
Ask for people’s Business Cards
When you meet people face to face for business engagement, ask for their business card.
Organize an event
Organize regional or local event — lunch hangout, topic talk, book club or whatever works to get people into a circle. And bring up an idea that will make everyone drop their email addresses.