5 Ways to Increase (click-through-rate) CTR with a compelling title tags
This post deals with how to gain enough click-through-rate by writing compelling, enticing, captivating and actionable title tags.
Let’s look at 5 ways to write an enticing title tag that will generate qualified clicks and leads for your business. And increase your Google ranking.
Title Tags | How to Create a High Click-Through-Rate Title Tag
Down the line, you will come across some tips that might be helpful
Give your Viewers a Clickbet (the value your content offer)
Write the title tag easy to understand. But as well goes straight to show viewers what they will enjoy the post. People want to know first why they should click on your title instead of other people they come across.
Why your own content?
When you make your offer or value obvious potential reader need none help to figure out what you’re talking about.
Tip #1: Use simple and clear words in the title tag.
Be adjectivally driven
Adjectives are powerful words that nail down your point and make your title tags supper-attractive and compelling. Worthy of clicks.
It brings about spark and enticement in your title tags. For instance, let’s say I want to write a title tag with the keyword “SEO Tools”. Using adjectives will make me sound this way – “27 Best SEO Tools for a beginner” The adjective “BEST” makes my title tag captivating.
Engage Users in the Title Tag
When you want to write a title tag that connects with or resonates your audience personalized it.
Use words like “YOU” that way, your viewers will feel a direct connection with your content. Which brings about engagement and a lot of social shares.
This method is marketing on a personal level. Address your audience specifically. It helps.
Go for viewers emotion
The world is filled with noise and a lot of distractions from social media channels and the immediate environment.
Many are been bombarded with a lot of content seeking reading attention. But rarely people know that – the best way to grab your audience’s attention is when you evoke their emotion.
It’s no news that words can affect the present state of anything. It can either make one act or remain dormant. All words are not created equal. Some words have the power to prompt change, while others reaffirm the status quo.
All these depend on the right to use it. Always add words that can evoke your audience’s emotion to act in your title tag.
Examples of unique titles that used Emotional words to evoke their viewer’s attention:
- How to Conquer your top competitors in 9 Little-known Steps
If you look at this title, the word “Conquer” evokes the emotion of victory and the word “Little-Known” which tells the viewers that what am about
- Case Study: How Courage Helped Me to Build a 6 Figure Online Business
- The Best Way to Write From Your Heart and Connect With Customers
- The Audacity of Content Marketing: 3 Secrets to Outsmart Your Competitors
Note: You can use one or more power words in your headline. But, make sure they’re useful for the user and read naturally, so you don’t get a Google penalty.