Facebook advertising can be tiresome for starters. The hardest thing advertisers face is how to choose the right Types of Facebook Ads that best serve their ad placement goal. Marketers find it difficult to advertise on Facebook and the reason for the difficulty is quite clear – Facebook business features about 1,400 targeting options, 15 campaign objectives, and 6 major ad formats.
So to roll out the best ad to the right audience at the right time you need to have an experienced dedicated Facebook advertising team(marketers), or better still you can test all of the ads options yourself if you are a newbie in Facebook advertising.
Types of Facebook Ads
The continuously evolving nature of “Facebook Business” gives advertisers the edge to reach new Facebook users and retarget their ad campaign to the previous page, site or app visitors/users back to their business.
Notwithstanding, with many Facebook ads options it’s very hard for marketers to think out the best Facebook ads type for their business. Know that the type of ad to choose is dependent on your advertising or marketing goals. Here, we are going to be listing the 8 major ads types and the 3 Types of Facebook Ads that can increase sales;
- Lead Generation Ads.
- Video Ads.
- Carousel Ads.
- Boosted Page Posts Ads.
- Link Click Ads.
- Canvas Ads.
- Dynamic Ads.
- Collection Ads.
3 Facebook Ad Types That Increase Sales
This part of the post will show you the three types of Facebook Ads that will result in more products awareness and drive sales;
Use Facebook Carousel Ad to Increase Engagement
Carousel Ad – Because of its interactivity and engaging nature, the carousel facebook ad format is the best compared to a single image or single video ads format. And is the best for product positioning as per remarketing in your sales channel.
Break your Facebook carousel ad into three Constituent:
- Copy: Catch the attention of your audience with a discount offer and drive traffic to your website and make purchases. Using the Snap, Benefit and Action method.
- Creative: Here you use the product video and images to lure your audience’s attention and keep them engaged. Using the multiple cards in the carousel format.
- CTA and Headline: To reinforce the offer go further to repeat your Snap headline, to further impress consideration, add more cards for each core features, it provides important info about your products. Also, reinforce buyers’ intent by using a shop call to action on each card. Follow this link to create a Facebook Carousel ad.
Key Note: I know you wouldn’t like your audience to forget the promo code you used as part of your discount offer if you did use a promo code, I will suggest you repeat the code in the carousel card description.
Use Facebook Slideshow Ad to Heighten a Particular Product Interest
Yes, it’s through many don’t utilize the Slideshow ad format that much but it can make your campaign a little more effective by putting together single product images into a video. Using this Slideshow ad format is best only when your target audience has visited your products page. A Slideshow product image on your site plus reminders, testimonies and messenger is a good combination to drive sales. Click here to read components of a Slideshow Facebook ad format and how to create Slideshow ads.
Use Facebook Video Ad to Show your Products Features
As the world becomes more visually driving, it’s no news that video is the most popular content on Facebook. The easiest way to catch your audience’s attention and keep them engaged in the news feed is through Facebook video ads. The best video for advertising is the product explainer video. Go to this page to read the three components of Facebook video ads and how to create a Facebook video ad.