Email list building is a tactical process that requires thoughtful engagement with the target audience. Email marketing is one of the most effective marketing channels on the web to gain an audience and build high conversions. As a marketer, you would want to keep the relationship between you and your customers and look for new ways to build strong relationships with new customers.
You can do this by maximizing your email list as emails work 3x faster than Facebook, Twitter or other social media marketing channels. I’ll be sharing with you 10 tips to build your email list of subscribers that would engage customers and convert them.
Email List Building | A 10-Step Process To Build High Conversion Email List
Here is the question – How do you build an effective email list?
Attracts Customers Using Pop-Ups
Because pop-ups can annoy some people, it’s a good way to gain new customers’ email. You can customize your pop-up to appear after a user spends a certain amount of time on your website in relation to what they do on the site. Your pop-up should contain meaningful content that would impress the user and compel them to fill in their email address to subscribe to your channel. You can time it to appear when the user scrolls to the bottom of your page or a returning user so it doesn’t feel bothersome.
Create a Survey
Sometimes all you got to do is ask. You can create a survey that asks live questions to users/visitors that visits your website frequently. A great tool to help you do this is Qualaroo which is an awesome surveying tool that can also be hacked to build your email list.
Personalize Your CTA (Call To Action) With Humor
To increase your email list, you can try putting in some form of humor or sarcasm personality in your CTA. We’re so accustomed to seeing the “YES” and “NO” option on the net to subscribe for a newsletter that it becomes easy to click no. Personalize your CTA with some humor such as “NO thanks, I don’t want to my business to be successful” and “YES send me the secret to a successful startup” button that when the viewer sees them, they’ll take a rethink and eventually click on the yes button to subscribe.
Use Conversion Tools
You could easily use a conversion tool to scan your competitor’s site and see their source code and learn how they built up their email list. A tool that can help you do this is BUILT WITH which shows you the exact tool they used in building their email list and how they track and run their analysis. With this tool, you can learn how to build your email list with ease rather than starting from scratch.
Give Bonuses To New Subscribers
There’s a popular business quote that says “it’s five times cheaper to keep an existing customer than to gain new ones”. You can thank your new subscriber who signs up to your blog or newsletter by sending them a gift or bonus. An easy way of doing this is by sending them an eBook that would add value to them and by doing so, you create a very warm good first impression.