Twitter Video Specs | Read This Before Launching A Twitter Video Ad Campaigns

Twitter Video Specs – Video is the highest viewed, engaged, and the most shared internet content. It’s very centric to achieving your advertising goal as a social media marketer. It has been predicted that by 2021 video will be the top marketing strategy for any business. In this post, we will share Twitter video specs and Twitter mobile video specifications.

Twitter Video Specs

Twitter Video Specs

One of the trends on Twitter is promoted video content, Twitter promoted video has really driven high engagement, link click, and lead generation for past years now in the history of Twitter ads. Marketers in great numbers are turning to more video ad campaigns than normal tweets and image ads. Let’s quickly share Twitter video specs (promoted video) in Thumbnails, mobile, and desktop.

Related Post: Twitter Ad Specs | A Guild To Twitter Advertising Specification

Promoted Video Cards And Specs

  • Tweet copy: 280 characters.
  • Web title length: 70 characters (under video).
  • Description: 200 characters (under video).
  • Aspect ratio: 16:9 or 1:1 (square)
  • Recommended image format: MP4 and MOV.
  • Image size: 1GB at maximum.
  • Playtime: 2 minutes and 20 seconds.
  • Recommended video codec: H264 High Profile.
  • The recommended frame rate: 30 FPS
  • Recommended video bitrate: 5,000kbps.
  • Audio codec recommended: AAC LC.
  • Video resolution: 720×1280 (portrait), 1280×720 (landscape), 720×720 (square).


  • Image format: PNG or JPEG.
  • Aspect ratio: 16:9 or 1:1.
  • Minimum size: 640 pixels by 360 pixels.
  • Image size: 5MB at maximum.


  • Tweet copy: 280 characters.
  • Image width/height: Minimum 600 X 335 pixels.
  • Aspect ratio: 16:9.
  • Image size: 15MB ( and 3MB (
  • Image format: PNG, JPEG, or GIF.


  • Tweet copy: 280 characters.
  • Image width/height: minimum width 600 pixels. Note; if the height exceeds the width, it will be cropped to 1:1.
  • Aspect ratio: 2:1 and 1:1. Others will be cropped to 1:1.
  • Image size: 15MB ( and 3MB (
  • Image format: PNG, JPEG, or GIF.

Twitter Mobile Video Upload

Twitter ads platform has its focus on mobile videos. Where are going to share mobile video specifications but to upload videos created or captured with other devices outside of the mobile phone follow these guidelines.

Twitter Horizontal video Specs

  • Recommended Video size: 1280 by 1024 pixels.
  • Aspect ratio: Between 1:2.39 to 2.39.1.
  • Video Bitrate: 256K to 320 by 180 pixels, 768K to 640 by 360 pixels, and 2048K to 1280 by 720 pixels.
  • Accepted video format: MP4 for web and MOV for mobile.
  • Play length: maximum of 140 seconds.
  • File size: 512MB.
  • Frame rate: 40fps.
  • Audio: mono or stereo.

Related Post: Twitter Video Ads Campaigns | How to Set Up Twitter Video Ads Campaigns

Twitter Vertical Video Specs

  • Recommended Video size: 1200 by 1900 pixels.
  • Video Bitrate: 256K to 240 by 240 pixels, 768K to 480 by 480 pixels, and 2048K to 640 by 640 pixels.
  • Video format: MP4 for web and MOV for mobile.
  • Play length: 140 seconds.
  • File size: maximum of 512MB.
  • Frame rate: 40fps.
  • Audio: mono or stereo. (5.1 and above is not acceptable).

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