Maybe you drive tons of traffic to your website on a daily or monthly base, or you pay for traffic. But these visitors aren’t converting. The question is why is my landing page not converting?
When you ask the right question, it pulls the right answer your way. Here in this post, I will share five steps process that when you practice your tons of site visitors will become your converts.
It’s basically how to create a landing page that converts not less than 35% of your visitors.
You might think it’s not possible. But I bet you, it’s a proven landing page best practices that authorities in the marketing world and ecommerce has used and proved working.
Please just hang on a bit… let’s define some terms.
What is a landing page?
A landing page a curated page on a website that is designed to generate leads or sales. Just like the name implies landing page is where a visitor lands when they have clicked on a Google AdWords ad or a campaign CTA button.
How landing page works
Landing pages are often linked to social media, e-mail campaigns or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The end goal of any advertisement is either to generate leads or to get people to buy a particular product or service.
If the goal is to generate a lead, the landing page will include processes that enable the visitor to get in touch with the company, usually a phone number, or an inquiry form. If it’s to get people to buy or make a buying decision, the landing page will usually have a link for the visitor to click, which will then send them to a shopping cart or a checkout page.
Examples of Landing pages
Though winning landing pages is totally dependent on the customers you are targeting but there are general best practices of a winning landing page. Here are 37 examples of a landing page that convert from top companies.
How to create a winning landing page that converts
- Use tools
- Offer value
- Keep it simple
- Show Proof
- Go Visual
Step 1: Use tools
In step one, I will introduce you to three major landing page curator tools. Instapage, Click Funnels, and Lead Pages.
Why you should use these tools…
All of the mentioned tools break down the landing pages in their system that convert to the best. These pages are genuine progress landing pages with data to show how there are making doing well more than other landing pages out there. The funny thing is that they have hundreds and thousands of customers.
Step 2: Offer value
A product or services visitors won’t resist
Offer a compelling value proposition that site visitors won’t turn their back at. Don’t go for weak or normal value offers like a key in your email and I’ll send you a free pdf or weekly updates. That value proposition won’t convert anyone.
It has to be compelling. You need to create a value proposition that resonates with people; if you’re not solving a problem that they’re facing at a really deep level, they’re not going to opt-in or buy from you.
If you’re just scratching the surface and you’re not breaking down why they should opt-in or why they should buy your product or service and why it solves this problem they’ve had forever, they’re much less likely to buy from you.
See when it comes to landing pages, copy and value proposition, are the biggest factors that influence conversion rate.
Step 3: Make it simple
Solutions are in simplicity. So keep your landing pages simple. Though most people in the marketing world think that being complex shows authority or well learned in the industry. Can I shock you? It only drives customers away.
For example, if you have 10 form fields, when you only need two, remove the extra fields that you don’t need. You don’t want long landing pages that go on and on. It’s definitely going to turn people off.
Step 4: Show proof
There are so many ways you can show proof of what you have done and problems you’ve been able to solve. It could be testimonies; case studies, results people are experiencing. That way people will trust you.
Step 5: Go visual
Everyone must not be a reader. In fact, not everyone enjoys reading. Some people love something visual; a picture, though pictures aren’t going to cause more people to convert. But a sure high visual conversion content is VIDEO.
You need a video that explains everything they’re going to get when they opt-in, or buy your product, or sign up for your service. Best practices; keep the video short and to the point, ideally a one minute video. It should answer any objections people have before they sign up or buy from you. And it should describe everything in a logical order.