LinkedIn has made network marketing easy and effective by allowing its users from around the globe to network with people and sell their ideas. Businesses use LinkedIn Advertising to showcase products and services they wish to offer. From the comfort of their home, office or anywhere via the internet.
LINKEDIN ADVERTISING THE RIGHT WAY
ENRICH AND ENHANCE YOUR LINKEDIN PROFILE
There’s a feature on linked profile known as the “professional Portfolio” feature. It allows you to enhance your profile visually. By adding videos, photos, linked articles with images, slideshows, etc. This makes your profile very catching to the eyes. Sometimes all it takes is just a glance for someone to view more on your profile or just swipe away to the next feed.
POST EXCITING AND ENGAGING CONTENT REGULARLY
According to a survey drawn out by LinkedIn. Businesses that post regularly at least once a month get up to six times followers than those who don’t. Now imagine if you post at least once a week that’s 4 times a month. You would gain many more followers within a short time.
To ensure you post exciting articles to keep your audience engaged all the time. The more followers you have. The more audience to view your content when you post them. When posting, use eye-catching images, infographics, catchy headline. That way when a user goes through your content, they’ll be tempted to click more and more.
Try to limit posting old content or completely avoid posting them as you’ll be up against thousands of articles and want to stand out in the crowd.
LINK WITH OTHER SOCIAL NETWORKERS
“No one is an island of knowledge” the same applies to social media marketing. LinkedIn has made it easy to merge other social media accounts such as Facebook, Twitter, Instagram and your blog account with your profile.
You can synchronize these other social media accounts with your LinkedIn so that when you publish a post, not only does it publish on LinkedIn, but on the other platforms as well. Thereby broadening the reach of the post to an audience outside LinkedIn. Interested users can easily click on the link and they’ll be on your page and get apprised about what you do.
JOIN DISCUSSION GROUPS
By joining a LinkedIn group, you meet with professionals in the same field as you. You’ll be able to share ideas, insights, and provide answers or positive suggestions to those who are seeking answers to certain questions they have in mind. Be active in these groups as it is also another way of making connections with different users and by doing so. It builds your credibility on the platform.
JOIN THE LINKEDIN MARKETING BLOG
This is one section of LinkedIn users tends to avoid. LinkedIn has a marketing blog known as the “LinkedIn marketing blog” which has a section where custom articles that are posted to help one improve on LinkedIn marketing strategy. You’ll also be updated when they release new tools and other features that would give you an edge over others who do not receive the update on time.