Instagram Stats | Marketers Insights

Instagram is a great social media platform that allows you to share photos and videos online. Are you a marketer and you are looking for ways to know if Instagram would be a good place to promote your business? I’ll be sharing with you some statistics which you would need to know before growing your business with an Instagram advert.

.Instagram Stats

Here’s the three (3) category of Instagram Stats you need to know before employing the platform for marketing:

  1. Business data
  2. Utilization
  3. Population tally

Instagram Stats: Instagram for Business Data

The best social media platform – Instagram has been tested and proven good for online business globally. Here are some data derived to prove the thesis.

  1. The platform has over 1 billion active users monthly and over 200 million users visit business pages daily.
  2. As at 2019, they’re well over 2 million advertisers advertising their products and services on Instagram, so as you scroll through your newsfeed, you would see certain photos or videos with the tag “Sponsored Ad”.
  3. There are well over 25 million business pages and still growing
  4. About 80% of users follow a business page on Instagram
  5. About 60% of users discover products more and Instagram helps them decide if they would like to buy the product or not.

Instagram Stats: Instagram Utilization (User-Centric Data)

Instagram utilization provides you with the data to know how often people use Instagram. And the amount of time they spend on the platform.

  1. Instagram users share over hundreds of million posts per day
  2. There are well over 4.2 billion likes per day done by Instagrammers
  3. Instagrammers spends approximately an hour each day on the platform
  4. Instagram post that has at least a hashtag (#) get more engagement than those that doesn’t.
  5. The highest and most commonly used hashtag is LOVE
  6. The current highest liked picture is an image on an egg with over 53 million likes followed by a picture of Kyler Jenner baby which has 18 million likes
  7. The account with the highest followers is Instagram followed by the footballer “Christiano Ronaldo” with over 157 million followers.

Instagram Stats: Instagram Population Tally (The Wide Use of Instagram)

This contains a census carried out on Instagram

  1. Over a billion users are on Instagram with over 500 million active daily.
  2. 63% of users on Instagram’s are mostly youths within the age brackets of 13-29 years old. Accompanied by 30-49 years which makes up 33% and the remaining percentage goes to users above 50 years.
  3. From the demography above, 49% are males and 51% are females.
  4. 71% of Instagrammers are below the age of 35 years.
  5. Over 80% of Instagrammers are coming outside of the United States