Facebook Analytics | What Marketers Need to Know

Facebook Analytics

Facebook Analytics is a Facebook for a Business tool that gives marketers access to spontaneous access to users’ behavior to effectively manage sales funnel for your Facebook Ads.

Facebook Analytics

The data obtained using Facebook analytics tool can aid you to do a lot – starting from knowing which audience to target, where to place your ads, the best channel to drive traffic and what type of content to post.

This post will share some of the wonders possible with Facebook Analytics and how to set up Facebook Analytics.

Let’s start with the basics… how to navigate your way in Facebook Analytics

Using Facebook Analytics

Step #1: Your starting point would be to access Facebook Analytics dashboard, your dashboard will show you all analytics data.

Step #2: Click Dashboards in the left sidebar to view your omnichannel and custom dashboards.

Step #3: Click Activity (analytics specific to active users, purchases, funnels, and more) will show up.

Step #4: Add relevant charts to a custom dashboard for easy access. To pin data to a dashboard, click the Pin to a Dashboard icon in the upper-right corner of the chart.

Step #5: In the pop-up box, create a new dashboard (or select an existing dashboard if you already have one). Then enter a name for your chart and click Add to Dashboard.

Take a Glance on your Activities

To view your activity reports is the second starting point – the reason being that reports are the fundamental thing analytics software or tool is designed for. It primary core is to analyze and populate data to help you (marketer) take a more informed decision on users or customers behavior to help design sales funnels that work.

Take, for instance, you have an online store and want to know which customers are converting from your published Facebook ad campaign. Select Activity and navigate to Revenue – generate a report of purchase-related data.

To narrow down the data, choose an option from the Show By drop-down menu.

You can also create cross-channel funnels to know which have the highest conversion rate.

Here’s how to do it…

  • Go to Activity, then Funnels
  • Click Create Funnel in the upper-right corner of the page

How to Set Up Facebook Analytics

Facebook Analytics platform is a free tool for marketers or advertisers best fit for users or audience behavioral analysis and tracking how these users interact with ads, pages, apps, and website.

Let’s share how to set up Facebook analytics to start tracking user’s data for a different event source

Set-Up #1: Go to your Facebook Analytics dashboard, you will be asked to select all the event source you did want to analyze; these are pages, website, and apps.

Check the boxes of all the event sources you want to track, then the analytic tool will create a group of sources and channels to monitor, then click Create Group on the right.

The data from the checked sources is collated and populated on the Overview tab.

Set-Up #2: more to that is how to create a tracking dashboard

Get in the left navigation, click the Dashboards tab and then hit the Create Dashboard button.

A box will pop up, enter a name for your dashboard. for other people on your team to view the new dashboard, turn on Dashboard Visibility. Click Get Started.

Click Events and select the type of event you want to track. Maybe a standard website event such as leads or purchases, or how many interactions your customers has had with your app or chatbot.

Next, you can add filters to exclude or include certain conditions such as all website visitors referred from Facebook or people who have already purchased from you.

When you finish with adding filters and other necessary information click Save and Add to Dashboard. Repeat this process until you’ve added and filtered all of the information you want to display on your own custom dashboard. You can create as many dashboards as possible to track different information.

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